Delta and Virgin Atlantic highlight what matters most in joint holiday campaign

Follow Delta News Hub on Twitter Follow Delta News Hub on Facebook Google+ Follow Delta News Hub on LinkedIn Email Delta News Hub
Delta Air Lines and Virgin Atlantic deliver their first joint holiday campaign highlighting a simple truth that the most important part of the holiday season is being together with the people that matter the most. Created in partnership with Figliulo&Partners (F&P), the campaign, "Together, we make togetherness," launched in the U.K. and the U.S. today.

"Traveling to be with family and friends is what matters most during the holiday season," said Corneel Koster, Delta's Senior Vice President of Europe, Middle East, Africa and India. "With over 40 nonstop daily flights and more than 200 connections between the U.S. and the U.K., combined with our industry-leading operational performance, the partnership between Delta and Virgin Atlantic makes it easier and more enjoyable for our customers to get together with their loved ones."

The campaign uses a long-form, seasonal spot entitled 'The Prodigal Brother' to tell the story of two estranged brothers who are reconciled on Christmas morning. Filled with fantastic tales of a Sherpa, three magical scarves and a wise man named Socrates, the film delivers an entertaining yarn with a heartwarming message about togetherness.

"As two pioneers from either side of the Atlantic, we're on a joint adventure to defy convention and break some marketing category rules," said Claire Cronin, Senior Vice President - Marketing, Virgin Atlantic. "This is the first installment in a joint marketing strategy that has been developed by a highly collaborative marketing team from both organizations. As partners, we're excited to co-create a better experience for our shared customers and a brighter, flying future."

"The Prodigal Brother" was directed by highly acclaimed commercial director Tim Godsall, who has developed some of the most memorable spots of the past decade including ones for Old Spice, Southern Comfort and ESPN. The campaign will run in the U.S. and the U.K. through Dec. 25, and will feature a 15-second trailer, 2:10, and 3:30 long-form film. The campaign will be available across all of Delta and Virgin Atlantic's social channels and on-demand video in the U.K.

"Christmas advertising is filled with big, emotional storytelling," said Scott Vitrone, Partner and Chief Creative Officer of F&P. "We wanted to deliver that feeling, so we went with the classic Christmas story about a dead yak, a magic spider, Socrates and karate."

English