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LONDON - Today, Delta has unveiled its new B2B advertising platform called Destination Next. The new platform, which replaces the outgoing Building Our Business around the Needs of Yours tagline, showcases Delta’s commitment to providing industry-leading products for corporate travel professionals and their customers. This is reinforced by Business Travel News’ annual airline survey naming Delta as its top U.S. airline for corporate fliers for six years in a row.

Since 2012, Delta has introduced the Delta Edge suite of innovative products and benefits for Corporate Travel Managers and their travelers. Unmatched by other airlines, Delta Edge provides corporate customers with a host of no-cost benefits that add value for both the businesses and their travelers, including:

  • Sky Partner reports provide on-demand access to an industry-leading analysis of total partnership value and contract performance
  • 24/7 global live sales support means Delta is ready to respond to a customer’s needs with one call, providing access to a dedicated team of professionals at any time
  • Operational Performance Commitment including A0 (on-time arrival metrics) proves Delta’s commitment to top operational performance
  • Corporate Priority, for corporate travelers who are enrolled in the Delta SkyMiles program, and Check-In Recognition elevate the traveler experience
  • Delta Professional online self-service tools put program details at your fingertips including accessing Sky Partner reports and managing Delta Edge benefits
  • Delta Edge Meetings helps plan and price meeting travel for your company and is integrated into your Corporate Sales Agreement

“Destination Next is the promise we make to our customers to keep delivering industry first products - always providing value that goes well beyond a contract. We listen, act and then we listen again,” said Bob Somers, Delta’s Senior Vice President - Global Sales.  “We are committed to continuing to enhance and innovate for our customers, and their travelers, and raising the bar for the whole industry.”

Delta recently announced the expansion of its Operational Performance Commitment (OPC) following feedback from corporate customers.  Delta’s OPC now includes on-time performance using the A0 metric instead of the A14 metric and has also been expanded to now include more than 2,000 corporate accounts. Delta ended 2016 with 241 days of no mainline cancellations and 81 days with no system cancellations and on-time arrivals at nearly 87%. Delta’s OPC compensates eligible corporate accounts if the airline’s operational reliability falls below its global U.S. competitors, American Airlines and United Air Lines

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