Delta and the Los Angeles Kings have teamed up to offer fans the chance to win incredible experiences throughout the 2017-18 season as part of the second year of its Delta Kings Class fan engagement program.
This year's Delta Kings Class encourages fans to engage with Delta and the Kings through social media content to win prizes. The airline will launch an educational, lighthearted content series on how to bring Kings fandom to new heights.
The first video in the series, "How to Travel Like a King," features team mascot Bailey sharing with fans how he prepares and packs for a road trip. The short also features a cameo from star forward Tyler Toffoli, who will serve as a player ambassador for the program, along with Tanner Pearson and Alec Martinez.
The broader content series will also tap into one of hockey's fiercest rivalries with a "How to Roast a Duck" cooking tutorial featuring Martinez alongside famed L.A. chefs and Delta inflight culinary partners Jon Shook and Vinny Dotolo of Jon and Vinny's. The video will be launched ahead of their matchup against their Southern California neighbors, the Anaheim Ducks. The series will also feature skating demonstrations from Pearson.
The videos will be featured on the Kings' and Delta's social channels, where fans will be encouraged to watch and engage for the opportunity to win prizes and one-of-a-kind travel experiences. With over 1.1 million followers on Twitter and 510K on Instagram, the Kings have one of the largest social followings in hockey and utilizing those platforms enables the program to reach a diverse audience in Los Angeles and all over the world.
Fans can complete the "class" by commenting on the videos using the program hashtag, #DeltaKingsClassContest, and will automatically be entered to win one-of-a-kind prizes, including a road trip to see the Kings play the Washington Capitals, a private duck dinner at STAPLES Center with tickets to see the Kings take on Anaheim, and a Winter Wonderland experience at L.A. Live with Kings Players, among other prizes. More information is available at www.lakings.com/deltakingsclass.
Delta's partnership with the L.A. Kings and programs such as Delta Kings Class help to drive positive brand momentum and support Delta's goal to be the airline of choice in Los Angeles. The program brings together L.A.'s dream chasers to show how Delta can help all Angelenos in their pursuit of passions and opportunity. In 2016, Delta announced a new six-year, multi-platform agreement with AEG, the world's leading sports and entertainment presenter, which included the extension of Delta's partnership with the Kings. The partnership includes sponsorship rights inside and outside the arena. Additionally, the Kings help promote Delta through digital, social and traditional media outlets. Delta also hosts Delta Day during a Kings game every season.