Delta is deepening its ties to L.A.’s sports and entertainment community with a new six-year, multi-platform agreement with AEG, the world's leading sports and entertainment presenter.
Through the extended commitment, Delta will remain the official and exclusive airline of STAPLES Center, the official and exclusive airline and exclusive charter partner of the LA Kings hockey franchise, and an official partner of the GRAMMY Museum® at L.A. LIVE. Delta also will obtain new naming rights to the luxury suite levels at STAPLES Center.
“In our relentless pursuit to become the airline of choice for Angelenos, Delta is committed to the entities and organizations that are vital to sustaining the city’s important sports and entertainment industries,” said Ranjan Goswami, Delta Vice President – Sales, West. “The investments we’re making in downtown L.A. complement those at LAX, where we continue to make ongoing enhancements to our network, product, and customer service.”
Delta’s AEG renewal underscores the airline’s support of a multitude of organizations and events that are vital to the fabric of Los Angeles, where Delta has been the fastest-growing carrier at Los Angeles International Airport since 2009. Today it offers 160 peak-day departures to 60 destinations from Los Angeles and last year completed a $229 million facilities enhancement to Terminal 5 at LAX.
The “Delta Suite Level” at the STAPLES Center will encompass all of the downtown Los Angeles arena’s three luxury suite levels and include a Delta-branded kiosk and the Delta logo on all tickets and applicable collateral.
Delta will continue to be recognized as an official Founding Partner of STAPLES Center, which entitles the airline to receive extensive in-arena signage displays and, through Delta's affiliation with the Kings, maintain sponsorship rights inside and outside the arena throughout the NHL season. The Kings will promote Delta using its numerous promotional outlets on the web and via social and traditional media outlets as well as creating and promoting “Delta Day” during one Kings game every season.
As the official airline of the GRAMMY Museum, Delta holds naming rights to various major public programs and interior branding exposure in the museum and on all proprietary Museum programs and related marketing initiatives. In addition to its STAPLES Center, LA Kings and L.A. LIVE presence, AEG partners with Delta for its extensive global travel needs.
“We are very excited to extend our already strong partnership with Delta, which unites some of the most recognized sports and entertainment brands and platforms in Los Angeles with one of the world’s largest and most iconic airlines,” said Russell Silvers, Sr. Vice President, AEG Global Partnerships. “Both AEG and Delta share a visionary approach and commitment to activating platforms in a unique fashion, and this comprehensive program is truly a perfect example of a multi-property activation at its most creative.”
Delta returns for a ninth year as the Official Airline Partner of the 58th GRAMMY Awards®, presented live at STAPLES Center on Monday, Feb. 15. Delta will toast GRAMMY® Weekend with “Sites and Sounds,” a private, invitation-only performance from Leon Bridges – 2016 GRAMMY Award Nominee for Best R&B Album – on Friday, Feb. 12. The airline also supports Habitat for Humanity Greater Los Angeles, The Motion Picture and Television Fund, Junior Achievement Southern California, Covenant House California, LA Regional Food Bank, KaBOOM!, AIDS Walk Los Angeles, and Children’s Hospital Los Angeles, where Ranjan Goswami was just elected to serve a three-year term on their Board of Trustees.
Delta offers more premium cabin seating from LAX than any other airline. All flights from LAX provide free premium entertainment through Delta Studio and offer more on-demand audio and video than any other airline serving LA. All flights also offer First Class or Delta One service, and WiFi is available on every domestic flight.
Delta’s Terminal 5 at LAX features a newly remodeled Delta Sky Club, a renovated Sky Priority lobby, and the airline’s first private check-in lounge, Delta ONE at LAX. Beginning June 1, the airline will launch five daily flights from LAX to Denver International Airport, a key route for business travelers in Los Angeles. Also in 2016, Delta will begin operating Boeing 717 aircraft on all Delta Shuttle flights between Los Angeles and San Francisco; increase service to both New York-JFK and Seattle to 10 daily flights; and add a third daily flight to Boston.