Exclusive interview: Zac Posen talks about Delta uniform redesign
Across the fashion industry, designer Zac Posen is known as a master of the runway and the red carpet. And soon, he’ll be bringing his high-end craftsmanship and tailoring to a different kind of runway – Delta’s.
Posen was chosen to design the uniforms for Delta’s above-wing Airport Customer Service, Delta Sky Club and In-Flight Service employees, while consulting on the uniform project for below-wing Airport Customer Service, Delta Cargo, Ground Support Equipment Maintenance and Delta TechOps employees – 60,000 employees in all.
Ekrem Dimbiloglu, Delta’s General Manager – Uniform Program, recently sat down for a one-on-one interview with the acclaimed fashion designer.
“This was like my collection taking the SATs,” joked Posen. “I saw this project as a real company collaboration. My team and I had specific ideas of what we could bring to Delta, but a lot of the inspiration came from the employees.”
Posen and his team participated in and collected feedback from employee focus groups and job shadows for every job function, both of which he says were instrumental in the design process.
“It enabled us to identify the needs, the desires, the neuroses – all the elements that come together when you’re designing for such a large team and organization,” said Posen.
Posen’s designs have been worn by some of the world’s most influential women, including Uma Thurman, First Lady Michelle Obama and Gwyneth Paltrow. His collections can be found in leading department and specialty stores worldwide and have grown to include Zac Posen, ZAC Zac Posen and Truly Zac Posen, a partnership with David’s Bridal. Posen currently serves as the Creative Director for the Brooks Brothers signature women’s collection and accessories. He also serves as a judge alongside Heidi Klum and Nina Garcia on Lifetime’s Project Runway, now in its fifteenth season.
Delta’s new uniforms will be revealed Oct. 18 at the airline’s fashion show in Atlanta and will roll out systemwide in 2018.
“I’m very excited. It’s a very proud moment. I’ve never had the experience – quite at this scale – of designing for a company’s DNA,” said Posen. “I think it allowed us to take different kinds of creative risks, play with color and really think about form and function in the air – and on the ground.”