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Delta Offers Spanish-Language Travel Support on Twitter with Launch of @DeltaAssist_ES

International expansion builds on success of @DeltaAssist, the industry’s first dedicated Twitter channel providing customer service support

Nov 5, 2011

ATLANTA, Nov. 5, 2011 – Delta Air Lines (NYSE: DAL) today announced the availability of @DeltaAssist_ES, a new Spanish-language customer service Twitter channel. The new service, initially launched as a pilot program, will complement @DeltaAssist, which provides real-time customer support before, during and after travel IN ENGLISH.

“Spanish speakers account for a significant portion of the growth in social media, and the launch of @DeltaAssist_ES will support their increasing desire to communicate with us via Twitter,” said Nicolas Ferri, Delta’s vice president – Latin America and Caribbean. “Twitter adds transparency to customer concerns, allows us to mitigate issues before they escalate, and has become a valuable channel for positive customer feedback.”

The channel, staffed by three Spanish-speaking agents, will operate from 9 a.m. to 7 p.m. EST Monday through Friday. Customers can access @DeltaAssist_ES at twitter.com/DeltaAssist_ES.

Delta Air Lines serves more than 160 million customers each year, and was named by Fortune magazine as the most admired airline worldwide  in its 2011 World's Most Admired Companies airline industry list. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 338 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $2 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.


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