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Delta Partners with 20th Century Fox for Upcoming Film "The Secret Life of Walter Mitty"

Delta customers get exclusive sneak peek, chance to win SkyMiles

Dec 5, 2013

ATLANTA, Dec. 5, 2013 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) and 20th Century Fox will offer Delta customers an exclusive six-minute sneak peek of the film, "The Secret Life of Walter Mitty," prior to its premiere in theaters Dec. 25, 2013, as well as a chance to win SkyMiles.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO)

Starring and directed by Ben Stiller, "The Secret Life of Walter Mitty" is the story of daydreamer Mitty (Stiller), who escapes his anonymous life by disappearing into a world of fantasy filled with heroism, romance and action. When his job and that of his co-worker, played by Kristen Wiig, are threatened, Mitty takes action in the real world embarking on a global journey that turns into an adventure more extraordinary than anything he could have ever imagined. The film also stars Sean Penn, Shirley MacLaine, and Adam Scott.

  • Customers traveling with Delta in November were able to watch the film's official trailer.
  • Those traveling throughout the month of December can view a six-minute sneak peek of the film, exclusive to Delta flights.
  • December's Sky magazine features Ben Stiller on the cover and within issue.
  • Visitors to Delta's Facebook page between Dec. 4-27 have the chance to win SkyMiles through the "Stop Dreaming and Start Doing" sweepstakes. Ten "Stop Dreaming and Start Doing" winner will be announced on Jan. 2.*
  • Delta Vacations is providing the grand prize for the "Walter Mitty Photo Experience" on Shutterfly.com.

"'The Secret Life of Walter Mitty' centers on aspirational travel, adventure and exploration – a natural fit with Delta," said Tim Mapes, Delta's senior vice president – Marketing. "We hope the sneak preview and chance to win SkyMiles inspires our customers to take off on their own spontaneous journey." 

"Delta is a great partner for this amazing film," said Zachary Eller, Senior Vice President, Marketing Partnerships at 20th Century Fox. "This film is all about stepping outside your comfort zone and experiencing life. Delta also offers the chance to live out your own adventures, so we know this program will connect with travelers. We are excited to work with Delta to generate awareness for the film with millions of their consumers during the busy holiday season."

The full-length feature film will join Delta's library of in-flight entertainment beginning spring 2014.

The partnership with 20th Century Fox leverages the airline's Sky Media division which offers advertisers the opportunity to reach millions of consumers through a rapidly expanding list of touch points throughout the travel experience. Unique, custom-tailored content can be placed in both traditional venues like Sky Magazine and the aircraft's in-flight entertainment system and new media options including delta.com, Fly Delta mobile apps, the in-flight Wi-Fi portal, and screens in boarding areas and in Delta Sky Clubs.

ABOUT 20TH CENTURY FOX FILM
One of the world's largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20TH Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.

TWENTIETH CENTURY FOX Presents A SAMUEL GOLDWYN FILMS / RED HOUR FILMS Production Produced In Association with NEW LINE CINEMA, A BEN STILLER Film, starring BEN STILLER and KRISTEN WIIG in "THE SECRET LIFE OF WALTER MITTY," also starring SHIRLEY MacLAINE, ADAM SCOTT, KATHRYN HAHN, and SEAN PENN. The Music Supervisor is GEORGE DRAKOULIAS, and the music is by THEODORE SHAPIRO. The Costume Designer is SARAH EDWARDS, the Co-Producers are JEFF MANN and KURT WILLIAMS, the Film Editor is GREG HAYDEN, and the Production Designer is JEFF MANN. The Director of Photography is STUART DRYBURGH, ASC. Executive Producers are GORE VERBINSKI, MEYER GOTTLIEB, and G. MAC BROWN. The film is produced by SAMUEL GOLDWYN, JR., JOHN GOLDWYN, STUART CORNFELD, and BEN STILLER. The screen story and screenplay is by Steven Conrad, based on the short story by JAMES THURBER. The film is directed by BEN STILLER.

About Delta
Delta Air Lines serves more than 160 million customers each year. Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World's Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 315 destinations in 58 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta is investing more than $3 billion in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta's blog takingoff.delta.com.

* DELTA "STOP DREAMING and START LIVING"SWEEPSTAKES. NO PURCHASE NECESSARY – A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING A PRIZE. Subject to complete Official Rules available at facebook.com/delta. Open to legal residents of the U.S, and D.C., 21 or older as of 12/3/13. Void in Florida, U.S. territories and possessions, and where prohibited. Internet access and a valid email address are required to participate. TO ENTER THE SWEEPSTAKES: Beginning at Noon, U.S. Eastern Standard Time (U.S. EST), on 12/4/13 and ending 11:59:59 PM U.S. EST, on 12/27/13 ("Promotion Period"), you can enter the Sweepstakes by visiting facebook.com/delta, "liking" Delta on Facebook (if you have not already done so) and then completing an Official Entry Form, including your full name, email address, and SkyMiles® number (optional) and confirmation that you are 21 or older. If you wish to obtain a SkyMiles number (at no cost), you may visit delta.com/enroll or call 1-800-323-2323 to enroll. If you do not already have a Facebook account, you may obtain one at no cost at www.facebook.com. Limit one (1) entry per person, SkyMiles number and/or email address per day (Midnight U.S. EST - 11:59:59 PM U.S. EST) during the Promotion Period. PRIZES: Ten (10)Grand Prizes of 50,000 bonus miles will be awarded {Approximate Retail Value (ARV) = $1,000 each Grand Prize}. No more than ten (10) Prizes will be awarded with a maximum Total Approximate Retail Value of $10,000. Odds of winning a Prize depend on the number of eligible entries received.Prizes will be awarded within 6-8 weeks following Winner notification. Miles awarded will be bonus miles and do not count toward Medallion® status qualification or Million Miler™ status. All SkyMiles program rules apply to bonus mileage Prize, bonus miles, SkyMiles program membership, miles, offers, mile accrual, mile redemption and travel benefits. Review these Membership Guide & Program Rules at delta.com/memberguide. Taxes are the responsibility of the Winners, including any related income tax and taxes and fees for Award Travel, which must be paid at the time the ticket is booked. Please visit www.delta.com/fees for current fee schedule. Award Travel seats are limited and may not be available on all flights or in all markets. SkyMiles offer void where prohibited by law and other restrictions may apply. SkyMiles offer subject to change without notice. Sponsor – Delta Air Lines, Atlanta, GA 30354. In addition to other methods, this Sweepstakes will be announced via Delta Air Lines Facebook page, but the Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook. To the fullest extent permitted by law, participants release and agree to hold harmless Facebook from any and all liability in conjunction with the Sweepstakes. 

SOURCE Delta Air Lines

For further information: Delta Corporate Communications, 404-715-2554


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