Sep 15, 2008
ATLANTA, Sept. 15, 2008 – In recognition of Delta Air Lines’ (NYSE: DAL) growing presence in and commitment to New York, the airline today announced a multiyear marketing and promotional relationship with the New York Mets at Citi Field, the team’s new 42,000-seat ballpark set to open in spring 2009. As the exclusive sponsor of the Delta Sky360 Club, a club-level space behind home plate, the airline will offer fans an opportunity to sample the world-class Delta experience.
“As the Official Airline of the Mets, this new ballpark offers us a unique opportunity to take our relationship with the team and its loyal fans to the next level, bringing the distinctively Delta brand and experience to life for baseball fans visiting the new Delta Sky360 Club, which will offer some of the best seats in the house – right behind home plate,” said Tim Mapes, Delta’s vice president of Marketing. “This latest commitment to the Mets, an organization that is an integral part of the cultural fabric of the City, is yet another way Delta is demonstrating our ongoing commitment to New York travelers.”
Delta’s signature presence at Citi Field will include exclusive naming rights on the Sterling Club level and the 22,500-square-foot Delta Sky360 Club located behind home plate. The Delta Sky360 Club will offer visitors the opportunity to sample elements of the Delta brand and experience. Delta will also have extensive in-park branding and significant presence on SNY, the official television home of the team.
As the Official Airline of the Mets, Delta offers customers more flights to more destinations from New York City's two preferred airports combined -- John F. Kennedy International (JFK) and New York-LaGuardia (LGA) -- than any other airline.
Delta’s relationship with the Mets began in the early 1990s when the airline first provided the team’s charter service, and has continued throughout the last decade with Delta serving as the Mets’ Official Airline. Additionally, Delta AirElite has joined as the Official Private Jet Carrier of the Mets.
Delta’s promotional rights extend to the Mets’ minor league affiliates at Tradition Field, in Port St. Lucie, Fla., home of Mets Spring Training and the St. Lucie Mets, as well as KeySpan Park in Coney Island, N.Y., home of the Brooklyn Cyclones.
“We are thrilled to expand our partnership with Delta at Citi Field,” said Dave Howard, executive vice president of Business Operations - New York Mets. “Delta’s ongoing communication to its passengers traveling around the country and into and out of New York will provide new opportunities to engage fans. Through significant presence at Delta’s international gateway at JFK and LaGuardia Airport, the Mets and Delta together can build and enhance each others’ brand experiences.”
Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 290 destinations in 60 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 44 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers 288 weekly flights to 42 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on more than 16,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 500 worldwide destinations in 105 countries. Customers can check in for flights, print boarding passes, check bags and flight status at delta.com.