Delta is redefining the international Main Cabin dining experience with a series of thoughtful investments that will enhance the way customers spend their time on some of Delta’s longest flights.
“This is one of Delta’s biggest investments in the Main Cabin dining experience to date,” said Lisa Bauer, Vice President — On-Board Services. “Our goal is to truly recreate the experience our customers would have at their favorite restaurant at 30,000 feet, taking into account what menu items naturally complement one another, the service behind the offerings and the overall presentation.”
Enhancements will begin rolling out in November and will continue to expand into 2018.
In November, the airline will be launching customer experience menu cards, which will include information on timing for each service and details on the inflight food and beverage offerings. In December, the airline will launch new upgraded cutlery in the Main Cabin.
Continuing the expansion, the airline will launch upgraded meals and new serviceware on long-haul international flights in mid-2018. The new collection will include newly designed trays and upgraded rotable serviceware that will complement investments in meal quality to provide customers a restaurant-style dining experience.
“We know that people eat with their eyes, so investing in our serviceware and cutlery onboard to enhance the overall presentation and functionality of our meals is a big part of our culinary strategy,” Bauer said. “Customers also told us that they’d like to have more information on when and what they’ll be served, so we’ve created customer experience menu cards that will provide more details to our customers, so they can sit back, relax and enjoy their flight without wondering when their next service will be.”
In addition to the new serviceware and menus, Delta will be upgrading the Delta Comfort+ and Main Cabin pillows on all international long-haul flights, complementing other sleep experience investments the airline has made including sleep kits and upgraded blankets.
This latest enhancement is part of the airline’s multi-billion dollar investment in the overall customer experience. In the past few years the airline has made significant enhancements to the Main Cabin experience including free Main Cabin meals on select coast-to-coast routes, free mobile messaging, free in-flight entertainment, upgraded Main Cabin snacks, the addition of sparkling wine, access to Wi-Fi on nearly all flights, enhanced blankets and refreshed Flight Fuel food-for-purchase options.
Main Cabin customers on long-haul international flights are also treated to complimentary beer, wine, Prosecco and spirits for customers 21+ and sleep kits.
Delta has also made significant investments in the customer experience on the ground, in addition to plans to add nearly 250 new aircraft to its fleet in coming years. These include new Delta Sky Club locations in Denver, Atlanta, and Seattle, and Club renovations in Nashville, Dallas, Newark, and Minneapolis-St. Paul, airport enhancement programs in Atlanta, Los Angeles, New York and Salt Lake City, and the testing and implementation of an enhanced boarding process in Atlanta.