Delta and Porsche are “Carrying Us Closer to a Cure” – leveraging their partnership to serve customers at John F. Kennedy International Airport, while supporting Delta’s month-long Breast Cancer Awareness campaign.
Porsche has joined Delta in the fight against breast cancer with its newly-wrapped pink Porsche to further generate awareness and funds for the Breast Cancer Research Foundation. Throughout the month, the pink Porsche will not only help connect Delta’s high value customers from point A to point B, it will also further showcase the airline and its partners’ commitment to a cure.
Delta first launched a trial program to help transfer its high value customers between flights using a fleet of Porsche vehicles at Hartsfield-Jackson Atlanta International Airport in 2011. The program has since expanded to eight stations across the system.
The service cannot be requested or reserved, but is provided to Delta’s high value customers based on flight operations, connection times between flights and a Diamond Medallion member’s status in the SkyMiles program. Delta’s Elite Services team greets customers at the aircraft boarding door and escorts them with their baggage to an awaiting vehicle to transfer them to their connecting flight.
Transferring select SkyMiles Diamond Medallion customers with Porsche vehicles is just another way that Delta delivers exceptional customer service for its most valuable flyers while providing a unique travel experience. The partnership with Porsche helps support Delta’s 2015 Flight Plan goals to earn the J.D. Power award for customer service, increase ‘net promoter’ scores and reduce missed connections.
To further raise awareness and support for breast cancer research, Delta employees will wear pink uniforms and sell pink products, including pink lemonade and pink headsets, on board and in Delta Sky Clubs throughout the month of October. Proceeds from the airline's pink products will benefit BCRF.
Since 2005, Delta employees, customers and their friends and family members have raised more than $9.2 million for BCRF, including last year’s efforts of $1.3 million. The collective contributions have also funded the vital work of 37 different research projects over the years.
Additional information about Delta’s campaign is available on delta.com/bcrf.