Employee input has driven everything – from the design to the distribution system.
The world got its first glimpse of Delta’s new uniform collection at an exclusive event in Atlanta on Oct. 18.
Fashion designer Zac Posen and global lifestyle retailer Lands’ End partnered directly with Delta employees from nearly every work group to design the new look over the last 18 months, developing a functional wardrobe fit for Delta’s diverse employee group and the environments where they work. Employee input has driven everything – from the design to the distribution system. Every step of the way, employees influenced the design and final selection of each uniform piece through extensive focus groups and job shadows.
Posen designed the uniforms for the airline’s above-wing Airport Customer Service, Delta Sky Club and In-Flight Service employees, while consulting on the uniform project with Lands’ End for below-wing Airport Customer Service, Delta Cargo, Ground Support Equipment Maintenance and Delta TechOps employees. Lands’ End will manufacture and supply the uniforms to approximately 60,000 Delta employees worldwide.
Now, Lands’ End will begin crafting final uniform prototypes for Delta's 1,000 wear testers, who will be sporting the uniforms on the job from December-March 2017. These wear testers will identify any changes needed to improve fit, form or function before the final garments are produced.
Delta’s new uniform collection is slated for rollout in early 2018 to all above-wing and below-wing employees.
This timeline chronicles Delta's entire uniform journey, from selecting a designer and supplier to the debut of the airline's new look last week:
Staffers Shannon Ledwich contributed to this article.