NEW YORK - It was a Pink Power party this morning in the Big Apple.
Dressed in pink, of course, survivors spoke with special correspondent and breast cancer survivor Joan Lunden, along with hosts Hoda Kotb – a fellow
survivor – and Savannah Guthrie as part of the network's coverage of breast cancer awareness.
But the party wasn’t complete without throwing a few surprises into the mix. Three non-employee survivors won a drawing for two trips to destinations of their choice anywhere in the U.S., courtesy of Delta.
This year, more than 140 Delta employees and their pink pillars of support – friends and family – were on board the company’s freshly painted pink plane for the flight’s first international trip from New York City to Mexico City. The flight - and Delta's monthlong campaign - are meant to raise awareness and funds for The Breast Cancer Research Foundation
But this is no ordinary flight; it’s a celebration of life. Once the group touched down in the Mexican capital Thursday, the survivors were treated to an overnight stay, dinner and a meet-and-greet with Dr. Sofia Merajver, one of BCRF’s world-renowned researchers.
Since 2005, Delta employees, customers and their friends and family members have raised more than $9.2 million for BCRF, including last year’s $1.3 million. The collective contributions have also funded the vital work of 37 different research projects over the years.
To further raise awareness and support for breast cancer research, Delta employees will wear pink uniforms and sell pink products, including pink lemonade and pink headsets, onboard and in Delta Sky Clubs throughout October. Proceeds from the airline's pink products will benefit BCRF.