Delta launched the first stage of its new advertising campaign aligning its brand approach globally, underscoring its investments in Latin America and the Caribbean and introducing “Keep Climbing” as part of the goal of the airline to be the best U.S. airline in the region. Designed specifically for Latin America, the Caribbean and the Spanish-speaking community in the United States, the campaign focuses on Delta’s commitment to enhance travel experiences for its Latino customers.
Delta’s latest additions such as Economy Comfort seats, full flat-beds in BusinessElite, state-of-the-art on-demand entertainment system, and the benefits to the SkyMiles frequent flyer program are presented reflecting the local flavor of markets and the many cultures of Latinos across the region. The campaign also underscores Delta’s regional partnerships and extensive network in Latin America and the Caribbean, covering 29 countries and 48 destinations with over 1,400 weekly flights between the region and the U.S.*
“This is a great time of growth for Delta in the region and the campaign leverages our momentum while focusing on the investments we are making to serve our Latino customers every day to earn their preference,” said Nicolas Ferri, Delta’s vice president for Latin America and the Caribbean. “Product improvements, investments in new routes and the significant progress Delta is undertaking with its partners in the region are proof points that we are steadfast on our goal to be the best U.S. airline in Latin America and the Caribbean.”
The new campaign has a personal tone which captures the spirit of family, friends and the fun of traveling. The first wave of the campaign focuses on the size and scope of the airline, its offerings on-board such as in-flight entertainment and the advantages of its SkyMiles frequent flyer program.
Another one of the campaign’s objectives is informing the Hispanic communities in New York and Los Angeles about Delta’s recently expanded service to Central America, Mexico, and the Caribbean.
“We’ve been talking to the Hispanic community for a long time, learning about their travel needs and cultures. We developed Delta’s new advertising campaign for Hispanic individuals living in the U.S. but who travel to Latin America to visit family and friends or conduct business, such as the Puerto Ricans and Dominicans in New York or the Mexicans, Guatemalans and Salvadorans in Los Angeles,” said Julieta McCurry, Delta´s general manager Brand Communications. “We can offer more connectivity options to them through our global network, and can provide an enhanced travel experience - all benefits of Delta’s commitment to the region.”
This “Keep Climbing” slogan, already known in the U.S. and Japan, is being introduced to Latin America and the Caribbean. “Keep Climbing” reflects Delta’s positive attitude in the industry and its desire to continuously improve without losing momentum.
Delta has invested billions of dollars in the customer experience. The many upgrades introduced over the last three years include the installation of full flat-bed seats on Delta's widebody international aircraft, new premium offering for BusinessElite customers, updated interiors that provide more baggage space and access to outlets for 225 domestic narrowbody aircraft through 2016, a new Terminal 4 at New York - JFK, and the new Maynard H. Jackson Jr. International Terminal in Atlanta. Delta customers have seen and enjoyed the airline’s investments in more than 50 Delta Sky Clubs, with new amenities such as recharging stations at more than 40 airports, helpful mobile apps providing features such as baggage tracking and the introduction of Wi-Fi on its international fleet by the end of 2015.
About Delta Air Lines
Delta Air Lines is working to become the best U.S. airline in Latin America and the Caribbean. Its achievements have been recognized with two top distinctions by Latin Trade’s Best of Travel Annual Awards 2014, leading the categories of “Most Improvement Overall” and “Best Partnerships and Alliances”, and being the only U.S. airline in this year’s rankings. Delta was also recognized with the Best Airline to North America award by Prêmio Destaque Companhia de Viagem, by Grupo Companhia. Delta continues to grow in Latin America through its long-term exclusive alliances with GOL Linhas Aéreas Inteligentes, Aeroméxico and Aerolíneas Argentinas, and is committed to building a solid regional footprint thus enhancing its global network and offering a better overall experience for its customers. Delta provides service to 29 countries and 48 destinations in the region offering over 1,400 weekly flights between Latin America/Caribbean and the U.S. Delta customers can receive real-time, on-the-go travel assistance in Spanish and Portuguese through Twitter channels @DeltaAssist_ES and @DeltaAjuda from 9 a.m. to 7 p.m. EST. Brazilian customers can also access Delta´s dedicated Brazil Facebook page, visiting http://www.facebook.com/DeltaAirLinesBrasil.
Delta Air Lines serves nearly 165 million customers each year. This year, Delta was named the 2014 Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine’s 50 Most Admired Companies, in addition to being named the most admired airline for the third time in four years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 318 destinations in 58 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta’s blog takingoff.delta.com.
*According to November flights schedule.