Delta Air Lines (NYSE: DAL) is targeting fliers from Central America to the U.S. with a new Spanish-language advertising campaign focused on customer travel experiences in order to building awareness and loyalty.
Delta’s new campaign which mainly targets U.S.-bound customers from Guatemala, Honduras and El Salvador also includes Costa Rica, Panama and Nicaragua. The campaign highlights customers’ real life moments, using a personal tone that captures the spirit of family, friends and the fun of traveling and reflects the local flavor of Central American and U.S. markets.
Another one of the campaign’s objectives is bringing awareness of Delta’s new routes in New York and Los Angeles, as well as positioning Delta as an airline that meets its customers’ needs while connecting to them in a meaningful and relevant way. In New York, Delta continues to build on last year’s momentum while emphasizing in its nonstop routes to Latin America and the Caribbean. The airline is largest and fastest growing carrier, providing service to more destinations from New York-LaGuardia and New York-JFK combined than any other airline.
“We are proud to offer our service to Central American travelers who see Delta as the preferred carrier to take them to their friends and families in the U.S.," said Jose Antonio Torres, Delta’s general manager for Central America. “This new campaign shows how customers can access our global network, enjoy an enhanced travel experience and partake in the benefits of Delta’s commitment to the region.”
In Los Angeles, Delta will highlight its position as the market leader in number of flights to Latin American destinations, as well as its increased partnership with Aeromexico. With flights to 13 cities including San José, Costa Rica; Liberia, Costa Rica; San Salvador; Guatemala City; Belize City; Cancún; Ixtapa/Zihuatanejo; Manzanillo; Guadalajara; Puerto Vallarta, Mazatlan, Monterrey; and Managua from June 6, Delta serves more destinations in the region than any carrier. Once in Los Angeles customers from Latin America have many options for connecting with destinations in other Western states and Northern California cities.
The campaign, which started this month, will run until December, 2015.
About Delta Air Lines
Delta Air Lines is working to be the best U.S. airline in Latin America and the Caribbean. Its achievements have been recognized with two top distinctions by Latin Trade’s Best of Travel Annual Awards 2014, leading the categories of “Most Improvement Overall” and “Best Partnerships and Alliances,” and being the only U.S. airline in this year’s rankings. Delta continues to grow in Latin America through its long-term exclusive alliances with GOL Linhas Aéreas Inteligentes, Aeroméxico and Aerolíneas Argentinas, and is committed to building a solid regional footprint thus enhancing its global network and offering a better overall experience for its customers. Delta provides service to 30 countries and 53 destinations in the region offering over 1,600 weekly flights between Latin America/Caribbean and the U.S. Delta customers can receive real-time, on-the-go travel assistance in Spanish and Portuguese through Twitter channels @DeltaAssist_ES and @DeltaAjuda from 9 a.m. to 7 p.m. EST. Brazilian customers can also access Delta´s dedicated Brazil Facebook page, visiting http://www.facebook.com/DeltaAirLinesBrasil.
Delta Air Lines serves more than 170 million customers each year. Delta was named to FORTUNE magazine’s top 50 World’s Most Admired Companies in addition to being named the most admired airline for the fourth time in five years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for four consecutive years, a first for any airline. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 321 destinations in 58 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta’s blog takingoff.delta.com.