In another move to further elevate the in-flight customer experience, Delta partnered with globally renowned design company Alessi to curate a modern, stylish and functional collection of service products and tableware, which appeared in flight in April 2017.
The Alessi for Delta collection consists of 86 unique serviceware pieces including flatware, cutlery, glassware, ceramics, tabletop accessories such as napkin rings, salt and pepper shakers, servingware and trays, and is based on popular items created and inspired by six of the 300 renowned designers for Alessi.
The serviceware, which is featured in Delta One, First Class and Delta Premium Select, marks the first time Alessi, known for its innovative and unique designs, has appeared in flight with a major airline with such a comprehensive program.“We are proud to be recognized with this prestigious and highly sought after award for our Alessi for Delta collection,” said Lisa Bauer, Vice President — On-Board Services. “Our partnership really merges the contemporary designs that made Alessi a celebrated and iconic brand with Delta’s continual efforts to redefine the inflight dining experience and we are committed to keep enhancing the experience with thoughtful innovation onboard.”
The Mercurys is the most prestigious award in travel catering worldwide. The 36th annual Mercury awards were held alongside SIAL Middle East where 200 of the world’s top airline catering executives including airlines, catering companies and suppliers came together to recognize excellence in the industry. The Mercurys do not take submissions for awards. Instead, finalists and winners are chosen by travel editors. The other two competing finalists for the Passenger Equipment category were Etihad’s First Class Pillow Cover and Kaelis On-Board Services linen products.
After more than two years of extensive testing, research and design the airline launched the Alessi for Delta collection inflight. Since its launch, Delta continues to make adjustments to the serviceware to improve the functionality and experience for customers based on flight attendant feedback.
Delta’s serviceware enhancements are part of the airline’s multi-billion dollar investment in the customer experience that includes a cabin modernization program featuring new seats, seatback entertainment systems with free entertainment, free mobile messaging, high-capacity overhead bins, access to Wi-Fi on nearly all flights, free Main Cabin meals on select flights, upgraded Main Cabin snacks, Westin Heavenly® In-Flight Bedding, chef-curated meals paired with wines hand-selected by Master Sommelier Andrea Robinson, noise-canceling LSTN headphones and more.