American Red Cross installs 100K smoke alarms to ‘Sound the Alarm. Save a Life.’
30,000 volunteers nationwide with hundreds of Delta volunteers involved in 10 major cities
Most of the nearly 64,000 disasters to which the American Red Cross responds every year involve home fires. Few people know they have as little as two minutes to escape a burning home before it is too late. Working smoke alarms cut the risk of dying by half and that's why Delta is again partnering with the American Red Cross to sponsor the 2019 Sound the Alarm. Save a Life. campaign.
During the campaign, which began on April 27 and runs through May 18, Delta volunteers are canvassing neighborhoods in Atlanta, Boston, Detroit, Los Angeles, Miami, Minneapolis-St. Paul, New York, Salt Lake City, Seattle and Washington, DC, installing free smoke alarms, helping families create home fire escape plans and educating families on home fire safety.
On May 1, Stephanie Baldwin, V.P. — Airport Operations, New York-JFK, spoke to a crowd of more than 200 American Red Cross employees and volunteers at a kick-off rally in front of the Red Cross's New York City offices ahead of a day's worth of smoke-alarm installations across the area. She joined American Red Cross President and CEO Gail McGovern, CEO of the Greater New York Red Cross Region Josh Lockwood and Red Cross board members along with other dignitaries to thank the volunteers — including a team of Delta people — for the important role they were playing in helping to reduce fire-related deaths and injuries.
Altogether, the volunteers installed more than 700 smoke alarms in homes in lower and upper Manhattan. "Delta's mission to connect the world starts with the difference we are making in the communities where we live, work and serve," she said. "From blood donors and reading buddies to home builders and champions of our servicemen and women, it is in our Delta DNA to give back."
"Through the Sound the Alarm campaign, the American Red Cross and Delta are helping to save lives, and we are proud to be a national sponsor of the program and have Delta volunteers engage in local communities to make a tremendous difference," said Tad Hutcheson, Managing Director of Community Engagement.
The American Red Cross is Delta's longest-standing nonprofit partner. The partnership has allowed the airline, its customers and employees to help those in need since 1941. Delta is the largest corporate blood donor in the U.S. In addition to blood donations, Delta is an Annual Disaster Giving Program (ADGP) participant at the $1million level, allowing the organization to be strategic and proactive in disaster response.
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