For millennial New Yorkers saving for their next vacation, Delta has created a selfie-ready, custom-painted wallscape in Brooklyn encouraging them to “fake the trip until they can make the trip.”
The mural features a backdrop of nine of Delta’s most iconic destinations created by artist Andrew Rae, perfect for young professionals with a penchant for posting photos of themselves in exotic locales. And because online dating profiles with travel photos attract more connections, Delta partnered with Tinder to help New York singles snap profile pics that will make them look like jet-setters.
Adweek spotlighted the #DeltaDatingWall in an article this week, calling it "one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere."
Elsewhere in Brooklyn, a second painted wall across the street from Smorgasburg, the largest weekly open-air food market in America, targets foodies with a global bent. Designed by illustrator Hide Your Kids, the painting invites visitors to "Go Where Your Food Is From.” Smorgasburg attracts up to 30,000 people to Brooklyn each weekend to eat internationally inspired cuisine from more than 100 vendors.
Delta takes New Yorkers to the most destinations of any airline from its hubs at LaGuardia and JFK airports.