Money donated via Delta’s text campaign counts towards the airline’s goal of raising $2.25 million in 2017 for the Society. Unlike other text campaigns that use a third-party carrier, 100 percent of the proceeds are donated to the Society. Participants in the text campaign will be entered into a drawing for an iPad, and the winner will be announced May 13. Official sweepstakes rules are available here.
For 15 years, Delta has partnered with the American Cancer Society to elevate awareness and ensure essential dollars continue to fund cutting edge research, provide free services to anyone fighting cancer and offer grass roots education to help people learn how to reduce their cancer risks. In 2016 more than 50,000 Delta employees, family members and customers donated more than $2 million to fund the Society's lifesaving mission.
The text campaign is just one of a number of initiatives Delta and its employees are engaged in to reach their fundraising goal. On May 5, Delta will hold the largest corporate Relay For Life event in the U.S. at Atlanta TechOps. Donations can be made through the Delta Corporate Relay For Life website.
During the Relay event, Delta will hold its eighth annual Jet Drag, also at Atlanta TechOps. Teams across the airline will raise money to compete in the event, where teams of 20 try to pull a Boeing 757 20 feet in the fastest time.
Additionally, Delta stations around the globe will hold fundraising and awareness events for Delta Day of Hope on May 10, and customers onboard will notice the Delta One TUMI amenity kits take on a purple accent for the month in support of the American Cancer Society.