Last November, nearly 1,000 Delta people shared with friends and family the Delta Honors Veterans website, showing pride for the many ways Delta supports veterans and active members of the military. Tuesday night, Delta’s corporate communications team received a 2015 Golden Flame Award for its creative approach in honoring veterans. The content, which was also available on DeltaNet, garnered more than 55,000 internal and external page views.
Delta was recognized at the annual International Association of Business Communicators Atlanta Chapter gala where it was among 44 award recipients. With award levels of Bronze, Silver and Golden, Delta was honored at the highest level.
“Our culture is unique in that our employees are at the very core of everything we do and their engagement matters—it’s critical to our business strategy and ongoing success,” said Ashley Black, General Manager – Corporate Communications, who led the employee engagement communications effort. “With Delta’s strong support of the US Armed Forces and so many Delta people having military backgrounds, this was a great way to honor and engage them at the same time.”
The sharable website, introduced on DeltaNet, includes a gallery of employee-submitted photos, five stories, an excerpt from the November CEO column in Sky magazine, an infographic, 11 employee Veteran profiles and a video of Delta TechOps AMT and bugler Larry Wiseman playing taps in front of the iconic Fly Delta Jets sign. A post to Delta’s blog, Taking Off, highlighting the Delta Honor Guard complemented the microsite.
Awards were determined by the IABC’s International Blue Ribbon Panel after evaluating entries based on strategy, creativity and measured results.