Customers flying a few of Delta’s transcon flights between LAX and New York’s JFK Airport Saturday took to social media as the airline celebrated what would be Frank Sinatra’s 100th birthday with a special surprise and delight experience.
To honor the influential singer and actor, flight attendants served a special tasting of Jack Daniels’ ultra-premium, limited run whiskey, Sinatra Century to customers of age. Delta One customers received a commemorative shot glass to go with the tasting and all month, the airline has been featuring the Frank’s Way signature cocktail—two fingers of Jack Daniels Old No. 7, ice and a splash of water—just the way Sinatra liked.
Travel and lifestyle online magazine Pursuitist also highlighted the event.
“Shoutout to @Delta for celebrating Frank Sinatra’s bday with free shots of whiskey. #toastsinatra” wrote MTV News contributor Madeline Roth via Twitter.
As part of a month-long activation, Delta has featured dedicated Frank Sinatra playlists on personal in-flight entertainment as well as feature films, documentaries and concerts. Where possible, customers were welcomed on board and settled into their seats listening to some of Sinatra’s most famous tunes.