LONDON, Sep. 26 2012 – Delta Air Lines (NYSE:DAL), the official airline partner of Chelsea Football Club, today cross checks and opens the doors of its new Delta 360˚ Lounge at Stamford Bridge. Located within the Millennium & Copthorne Hotel at Chelsea FC, the lounge will host Delta’s VIP guests on match days and provide a new venue for hotel guests and visitors for breakfast and refreshments.
The 360° Lounge uses Delta and Chelsea FC branding to create a distinct atmosphere. Guests attending games will receive airline-style tickets inviting them to ‘check-in’ for the match at the lounge. An LED-lit ‘runway’ leads guests to a dedicated entrance where inside they can enjoy top-flight hospitality, see Chelsea players past and present on Chelsea TV and watch the game screened live. Inside they will also learn more about the partnership between the US airline and the Champions of Europe.
Perry Cantarutti, Delta’s senior vice president for Europe, Middle East and Africa said: “We are delighted to open the new 360°Lounge at Chelsea FC. The lounge is an important feature of our sponsorship deal and enables us to bring a taste of Delta’s service from the sky to the stadium, adding another exciting element to the Chelsea FC experience for our customers and partners.”
Ron Gourlay, Chelsea Football Club’s Chief Executive said: “The Delta 360˚ Lounge showcases our innovative and creative approach towards our commercial partnerships. It allows Delta to have a year-round connection with Chelsea Football Club at Stamford Bridge. Chelsea FC is now a real focal point in London for Delta customers, staff and partners and will offer B2B opportunities for both the club and the airline.”
The lounge is Delta’s first outside the United States and joins a number of similar dedicated venues that the airline has opened at the home of U.S. sports teams it sponsors. These include baseball’s New York Yankees, hockey's Los Angeles Kings and American football's Minnesota Vikings.
Comprising 108 square metres, the new Delta 360˚ Lounge includes a full service bar and dining area. Outside of match days it is open daily between 7am and 10pm and is expected to attract up to 250,000 visitors a year.
About Chelsea FC
Chelsea FC, winner of the last season’s Champions League and FA Cup, is one of the best-supported soccer clubs worldwide. Delta recently announced a multi-year deal to become the club’s official airline sponsor and the partnership allows Delta to reach an international audience of more than one billion.
Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic "Airline of the Year" by the readers of Travel Weekly magazine, was named the "Top Tech-Friendly U.S. Airline" by PCWorld magazine for its innovation in technology, won the Business Travel News Annual Airline Survey and was the recipient of 12 Executive Travel Magazine Leading Edge Awards for U.S. airlines. With an industry-leading global network, Delta and the Delta Connection carriers offer service to more than 330 destinations in 61 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $3 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.