ATLANTA, Sept. 12, 2007 – Delta Air Lines’ (NYSE: DAL) successful expansion throughout Latin America goes beyond flying from the U.S. to exotic and intriguing vacation spots; it also is about coming home. This sentiment is captured in the airline’s new Hispanic advertising campaign, ¿Hace Mucho Tiempo Que No Vuelves A Casa? (Has It Been Long Since You Went Back Home?).
The two-month campaign will appear in print and online media in New York and Los Angeles – two of Delta’s international gateways. Wall murals showcasing the creative will be unveiled in New York and Los Angeles on the first day of Hispanic Heritage Month (Sept. 15), “Coming home, getting together with the family, and feeling the warmth of friendly faces are things that those of us who have lived away from our native countries for a long time appreciate immensely,” said Allison Marques, manager of U.S. Hispanic Marketing Communications for Delta. “This new advertising campaign celebrates those unforgettable moments just in time to take pride in our values and cultures during Hispanic Heritage Month.”
While Atlanta serves as Delta’s largest Latin gateway – with more than 86 million people choosing Atlanta as a point of arrival, departure or connection last year – the airline’s continued expansion into Latin America and the Caribbean has most recently been supported by new flights from growing international gateways at Los Angeles International Airport and New York-JFK.
The print and online campaigns were developed by Delta’s Hispanic advertising agencies: Diego + Heymann + Partners, and Digitas, respectively.
Delta Air Lines operates service to more destinations than any global airline with Delta and Delta Connection flights to 315 destinations in 54 countries. Since 2005, Delta has added more international capacity than all other major U.S. airlines combined and is a leader across the Atlantic with flights to 36 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers nearly 400 weekly flights to 54 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 477 worldwide destinations in 103 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.