MILWAUKEE, Sept. 19, 2012 – Delta Air Lines (NYSE: DAL) has signed a one-year agreement with the Wisconsin Center District to assume naming rights to the Milwaukee Convention Center. The Delta Center, as it will be known, will begin its transformation later this fall, complete with Delta branding, signage and collateral.
“We are always looking for marketing opportunities that align with the preferences and interests of our customers,” said Kristen Manion, Delta’s managing director – Worldwide Marketing Communications. “Milwaukee has always been an important market in the Delta network and the partnership with the Convention Center supports our commitment to our customers throughout the greater Milwaukee metro area.”
In addition to the naming rights to the building, the agreement provides Delta with exclusive airline advertising rights to the U.S. Cellular Arena, Milwaukee Theatre and The Delta Center. Delta Air Lines also will be marketed as the preferred airline for convention travel to and from Milwaukee.
“We are pleased that Delta Air Lines has agreed to sponsor our downtown convention center and support Milwaukee, and we are excited to begin a partnership with them,” said Franklyn Gimbel, Wisconsin Center District Board Chairman.
Delta is also working to improve the airport experience for Milwaukee customers by moving from the E Concourse to the D Concourse, the largest concourse at General Mitchell International Airport. Delta will utilize the same number of gates and the move is expected to be complete in early 2013.
As part of the move, Delta will take over the space previously occupied by the Frontier Best Care Club and convert it into a new Delta Sky Club. That space is 4,924 square feet, nearly double the size of Delta’s current club. The new club will feature all of the award-winning amenities of the Delta Sky Clubs including a full-service bar with complimentary beverages and snacks throughout the day; personalized flight assistance; satellite television; and complimentary Wi-Fi.
“The move to D Concourse will improve the airport experience for our customers,” said James Sarvis, Delta’s vice president – Airport Customer Service. “When you combine the newer facility with the larger Delta Sky Club and double the number of security checkpoint lanes, you can see how customers will benefit from the move, from the time they arrive at the airport to the time they depart on their flight.”
Delta operates 31 nonstop flights each weekday from Milwaukee to Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, and New York’s John F. Kennedy and LaGuardia airports. A portion of travel for some itineraries may be on the Delta Connection carriers: Chautauqua Airlines, Comair, Compass Airlines, ExpressJet, Go Jet, Mesaba Airlines, Pinnacle Airlines, Shuttle America and SkyWest.
Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic "Airline of the Year" by the readers of Travel Weekly magazine, was named the "Top Tech-Friendly U.S. Airline" by PCWorld magazine for its innovation in technology, won the Business Travel News Annual Airline Survey and was the recipient of 12 Executive Travel Magazine Leading Edge Awards for U.S. airlines. With an industry-leading global network, Delta and the Delta Connection carriers offer service to nearly 320 destinations in 60 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $3 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.