ATLANTA and SAO PAULO, Brazil, May 8, 2014—Delta Air Lines (NYSE: DAL) is now the Official International Airline of Grupo Tom Brasil, HSBC Brazil and Vivo Rio playhouses, located in São Paulo and Rio de Janeiro respectively, and will provide air transport between Brazil and the United States for artists who perform in both venues. Delta´s partner in Brazil, GOL Linhas Aéreas Inteligentes, is also the Official National Airline, showing once again their combined network offers greater benefits to travelers.
“We are excited to partner with HSBC Brazil and Vivo Rio music halls, as we continue to strengthen our brand in Brazil major markets. This agreement represents an excellent opportunity to be closer to our clients and to reward them for their loyalty,” said Luciano Macagno, Delta´s Director for Brazil “We constantly seek new ways to approach customers and offer them new benefits, beyond our global network and our enhanced customer experience.”
Customer benefits include concert discounts for any Delta SkyMiles members. In addition, travelers who have flown with Delta in the past 90 days will get a concert discount by presenting their boarding pass at the ticket window located on both venues. The playhouses host top Brazilian and international artists like Caetano Veloso, Marisa Monte, Chico Buarque, Burt Bacharach,Yes, among others.
Delta and GOL will provide international and domestic transportation to stars and event staff, offering the advantage of unrivaled network between the U.S. and Brazil. The partnership offers flights to about 380 destinations in more than 62 countries, and provides network coverage to 99 percent of Brazilian and U.S. customer demand between the countries.
About Tom Brasil Group
Tom Brasil Group is one of the most promising entertainment companies in Brazil and one of the main representatives and promoters of culture in the country, receiving the biggest national and international music events and theater productions. With 19 years of market expertise, it manages the playhouses Vivo Rio in Rio de Janeiro and HSBC Brasil (former Tom Brasil) in São Paulo. The company has entertained and thrilled more than 16 million people in 8.000 music shows and corporate events, maintaining its artistic excellence in programming and service attention and offering all the required infrastructure for concerts, social and corporate events and also a meals buffet with international standard.
HSBC Brasil in São Paulo (naming right of HSBC) is located between the João Dias and Morumbi bridges and holds up to 4000 people, per show, on its dance floor.
Vivo Rio, in Rio Janeiro, with the naming right of phone company Vivo, holds 4000 people and is part of the MAM complex in Flamengo region: Its construction finalized the original design made during the 1950s by the architect Affonso Eduardo Reidy and is considered one of the jewels of the Brazilian modernist architecture.
About Delta Air Lines
Delta Air Lines is working to become the best U.S. airline in Latin America and the Caribbean. Its achievements have been recognized with two top distinctions by Latin Trade’s Best of Travel Annual Awards 2014, leading the categories of “Most Improvement Overall” and “Best Partnerships and Alliances”, and being the only U.S. airline in this year’s rankings. Delta was also recognized with the Best Airline to North America award by Prêmio Destaque Companhia de Viagem, by Grupo Companhia. Delta continues to grow in Latin America through its long-term exclusive alliance with GOL Linhas Aéreas Inteligentes, Aeroméxico and Aerolíneas Argentinas, committed to building a solid regional footprint, a global network and a better overall experience for customers. Delta provides service to 27 countries and 46 destinations in the region offering over 1,300 weekly flights between Latin America/Caribbean and the U.S. Through its partner GOL, Delta provides access to Delta customers can receive real-time, on-the-go travel assistance in Spanish and Portuguese through Twitter channels @DeltaAssist_ES and @DeltaAjuda from 9 a.m. to 7 p.m. EST. Brazilian customers can also access Delta´s dedicated Brazil Facebook page, visiting http://www.facebook.com/DeltaAirLinesBrasil.
Delta Air Lines serves nearly 165 million customers each year. This year, Delta was named the 2014 Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine’s top 50 Most Admired Companies in addition to being named the most admired airline for the third time in four years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 322 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Minneapolis-St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta’s blog takingoff.delta.com.