LOS ANGELES, Sept. 17/ -- Delta Air Lines (NYSE: DAL) and the University of California Los Angeles (UCLA) today announced a new multi-year deal making Delta the official airline sponsor of UCLA’s athletic program.
“This partnership with UCLA demonstrates Delta’s commitment and investment in the Los Angeles area. And we’re proud to be the only airline to officially say, ‘Go Bruins!’,” said Tim Mapes, Delta’s senior vice president of Marketing.
Under the terms of the agreement, Delta will receive signage and a full-screen video feature at the Rose Bowl and Pauley Pavilion, as well as on uclabruins.com. Delta will also be the presenting sponsor of the UCLA Fan Travel Program.
"The UCLA Athletics Department is proud to have Delta Air Lines as a corporate partner and sponsor and look forward to a productive and fulfilling relationship,” said Mark Harlan, Sr. Associate Athletic Director, External Relations. “For many years, UCLA student athletes and coaches have flown on Delta to compete across the country and the service has been outstanding. To now have Delta's presence and support at our venues is another exciting step in what has been a great relationship."
Delta is the fourth-largest carrier at LAX, with 79 peak-day departures to 25 destinations, including nonstop international service to Tokyo-Narita and Sydney, Australia.
Delta also maintains a preferred alliance with West Coast-based Alaska Airlines, including codeshare service from Los Angeles to 12 nonstop destinations.
Delta Air Lines serves more than 160 million customers each year. With its unsurpassed global network, Delta and the Delta Connection carriers offer service to 367 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs more than 75,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, the world's largest airline loyalty program; the award-winning BusinessElite service; and more than 45 Delta Sky Clubs in airports worldwide. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.