This summer, Delta Air Lines and Equinox Fitness Clubs are partnering to combine the innovative features of Delta's new Airbus A350 with the power of exercise to help Angelenos fight jet lag during the busiest travel season of the year.
Delta tapped the renowned fitness brand to curate a series of physical exercises proven to boost energy levels and offset fatigue from lengthy travel. Equinox will offer SWEATLAG classes for recent travelers, Delta SkyMiles members and club members from July 10 through August 2 at three Los Angeles locations: Marina Del Rey, Westwood and West Hollywood.
"Angelenos are some of the most wellness-conscious people in the world, and we're proud to partner with Equinox to continue giving our LA customers unique experiences that transform their travel on the plane and off," said Ranjan Goswami, Delta's Vice President — Los Angeles and Sales, West. "These exclusive fitness classes complement the jet lag-fighting features* of our new A350 aircraft, which makes its debut flight from LAX next month."
"We're always looking for new ways to serve our high-performance community members — many of whom are regularly traveling across time zones — so our partnership with Delta to create a jet-lag busting workout available in our LA market and digitally was a no-brainer," says Liz Miersch, VP Content and Partnerships for Equinox. "The workout, brought to life digitally via our media platform Furthermore, is representative of Equinox's unique approach to partnerships overall. We thoughtfully integrate our digital and physical assets to produce a perfect platform for amplification — not only to our member base, but to an extended likeminded digital audience as well."
The low- to moderate-intensity exercises are designed to help muscles synchronize to a new time zone, reduce stiffness associated with travel and generally encourage the body to reset. The benefits offered in the Sweatlag classes amplify the in-flight amenities of Delta's new flagship A350 aircraft, which begins operating on the Los Angeles to Shanghai route on July 2. Features of the aircraft include wider windows and advanced LED lighting, intended to reduce feelings of jetlag and ensure travelers arrive at their destination feeling more adjusted.*
On May 18, Delta previewed the new A350 for nearly 500 Delta customers, partners and members at the Flight Path Museum. Attendees at the open house-style event were able to tour the aircraft, try out the Delta One Suite and Delta Premium Select, speak to Delta subject matter experts and sample Delta One onboard meals curated by Jon Shook and Vinny Dotolo.
Delta's A350s feature the brand new Delta One Suite — the world's first all-suite Business Class – and Delta Premium Select, the airline's new premium economy product. The Delta One Suite recently won a highly coveted Crystal Cabin Award, which are known as the world's most renowned prize for innovation in aircraft interiors — with the winners setting the trends for the future of flying.
Since 2009, Delta has been the fastest-growing carrier at LAX and has invested billions of dollars in products, services and technology to enhance the customer experience in Los Angeles and across its network.
*Improved cabin pressurization, LED lighting and wider windows are intended to minimize jet lag.