ATLANTA, SANTA MONICA, Jan. 17, 2008 — Five-time GRAMMY® winner John Legend will perform an acoustic in-flight concert onboard Delta Air Lines' (NYSE: DAL) new GRAMMY-branded aircraft for lucky music fans flying from New York to Los Angeles for the 50th Annual GRAMMY Awards. As the Official Airline of the GRAMMY Awards, Delta is partnering with The Recording Academy® to host this unique performance at 30,000 feet that celebrates the 50th Anniversary of the music industry's most coveted honor.
"Delta customers love high-flying entertainment, and we couldn’t think of a better match than to be aligned with the GRAMMY Awards, a renowned organization and entertainment event, as its Official Airline," said Tim Mapes, vice president of Marketing for Delta. "We are proud to celebrate the 50th Anniversary of the iconic awards through a unique, exciting event that aligns with the inventive spirit of our brand. Delta will be honored to host John Legend and some of his biggest fans on our special GRAMMY-branded aircraft that is, appropriately, GRAMMY-bound."
Winning fans who have won the CBS sweepstakes, along with one guest each, will receive a boarding pass for Delta's "GRAMMY Flight," which departs New York's John F. Kennedy International Airport on Feb. 7 en route to Los Angeles International Airport. Before the flight departs, John Legend and GRAMMY officials will join Delta to unveil a specially-designed new livery that commemorates the GRAMMY Awards' 50th Anniversary. The GRAMMY Awards are scheduled to be broadcast Sunday, Feb. 10 (8 – 11 p.m. ET/PT) from STAPLES Center on the CBS Television Network.
Delta's Boeing 757 "GRAMMY plane," which features industry-leading digital entertainment on demand, will be branded with the GRAMMY Awards’ iconic gramophone symbol adjacent to the front boarding door and, on a larger scale, on the front left side of the aircraft.
"I look forward to performing this unique concert in the skies with my biggest fans," said John Legend. "It's certainly something I've never done before, so if you want to join me for a free ride to the GRAMMY Awards, enter the contest. Let’s get lifted!"
CBS Stations and Affiliates participating in the sweepstakes are New York (WCBS, www.wcbstv.com), Los Angeles (KCBS, www.cbs2.com), Chicago (WBBM, www/cbs2chicago.com), Philadelphia (KYW, www.cbs3.com), Boston (WBZ, www.wbztv.com), San Francisco (KPIX, www.cbs5.com), Dallas (KTVT, www.cbs11tv.com), Baltimore (WJZ, www.wjz.com), Miami (WFOR, www.cbs4.com), Denver (KCNC, www.cbs4denver.com), Sacramento (KOVR, www.cbs13.com), Atlanta (WGCL, www.cbs46.com), Raleigh (WRAL, www.wral.com) and Houston (KHOU, www.khou.com). The sweepstakes period begins at Noon (ET) on Jan. 17 and will end at Noon (ET) on Jan. 29, 2008 (may vary by market).
Participants can enter the sweepstakes online at the individual station's Web site by completing and submitting the entry form at the Delta GRAMMY Plane Sweepstakes portion of the site. The sweepstakes is open to U.S. residents of the designated market area only and must be 21 years of age or older. There will be one grand prize awarded per station which includes the in-flight performance by John Legend, a six day/five night trip for two, five nights of hotel accommodations, two tickets to the GRAMMY Awards and GRAMMY Awards Celebration after-party, and a gift card in the amount of $200.00. For complete contest rules and regulations, go to www.cbs.com.
"The Recording Academy is pleased to align with like-minded partners such as Delta who are forward-thinking, innovative, and recognize and support excellence in their field," said Neil Portnow, president/CEO of The Recording Academy. "We're also pleased to be represented by an airline that is as passionate about music as we are. This new long-term partnership brings with it even more unique and innovative opportunities to get people excited about the upcoming 50th Annual GRAMMY Awards and beyond."
"What better way to engage music fans across the country and celebrate the 50th Anniversary of the GRAMMY Awards than with this groundbreaking in-flight concert experience," said Jack Sussman, Executive vice president, Specials, Music and Live Events, CBS. "Lucky winners will have a very special opportunity to experience a John Legend concert up close and personal at 30,000 feet."
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. In its 50th year, The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com.
Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 321 destinations in 58 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 36 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers more than 500 weekly flights to 63 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 485 worldwide destinations in 106 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.