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Airline continues partnership of U.S. Ski and Snowboard Association

ATLANTA, April 13, 2011 – Delta Air Lines (NYSE: DAL) and The U.S. Ski and Snowboard Association have announced that Delta Air Lines will become an exclusive category partner of its new U.S. Freeskiing brand and continue its sponsorship of the U.S. Ski Team and U.S. Snowboarding. Delta has been affiliated with the USSA's prominent U.S. Ski Team and U.S. Snowboarding brands since 2007 and has served as their official airline since 2007.

 

Delta becomes one of a host of global companies to join with the new U.S. Freeskiing brand, which was launched by the USSA in January. Freeskiing includes the events of skicross plus halfpipe and slopestyle skiing. Last week freeskiing got a major boost when the International Olympic Committee added halfpipe skiing to the 2014 Olympic program in Sochi.

 

"Delta has had success in partnering with us on the use of our U.S. Ski Team and U.S. Snowboarding brands," said USSA Chief Revenue and Marketing Officer Andrew Judelson. "U.S. Freeskiing offers Delta even greater scale and relevance through the ability to connect with the millions of skiers and riders who are actively participating in the sport at resorts around the world."

 

The partnership offers Delta exposure at USSA events and connectivity to athletes across all sports. The Team's branding has been prominently displayed each winter season on seatback video and inflight entertainment screens on Delta aircraft worldwide.

 

"Delta is excited to extend and strengthen our partnership with USSA to include the new Freeskiing brand,” said Tim Mapes, Delta Senior Vice President Marketing. “We’re proud to help these top-tier athletes travel to compete in some of the most exciting action sports around the globe."

 

Delta also plays a vital role in transporting hundreds of U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes an aggregate 6-million miles a year to Delta gateways on five continents carrying hundreds of tons of cargo. Delta destinations like Munich and Zurich become homes away from home for U.S. athletes, while Santiago welcomes them to summer camps in South America.

 

"The logistics of moving our athletes and gear from camps to World Cup competitions around the world is an immense task," said USSA's Executive Vice President, Athletics Luke Bodensteiner. "Delta plays an integral role in the success of our athletes."

 

While Team athletes and coaches travel to over a hundred Delta destinations in 15 countries, its Salt Lake City hub is located just 30 minutes from the Team’s national training and education center, the Center of Excellence, opened in 2009.

 

The partnership between Delta and the USSA extends through 2014.

 

 

About Delta

Delta Air Lines serves more than 160 million customers each year. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 347 destinations in 64 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline’s service includes the SkyMiles frequent flier program, the world’s largest airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $2 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.

 

About the USSA

The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding and the parent of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, visit www.usskiteam.com and www.ussnowboarding.com.