ATLANTA, April 13, 2011 – Delta Air Lines (NYSE: DAL) and The U.S. Ski and Snowboard Association have announced that Delta Air Lines will become an exclusive category partner of its new U.S. Freeskiing brand and continue its sponsorship of the U.S. Ski Team and U.S. Snowboarding. Delta has been affiliated with the USSA's prominent U.S. Ski Team and U.S. Snowboarding brands since 2007 and has served as their official airline since 2007.
Delta becomes one of a host of global companies to join with the new U.S. Freeskiing brand, which was launched by the USSA in January. Freeskiing includes the events of skicross plus halfpipe and slopestyle skiing. Last week freeskiing got a major boost when the International Olympic Committee added halfpipe skiing to the 2014 Olympic program in
"Delta has had success in partnering with us on the use of our U.S. Ski Team and U.S. Snowboarding brands," said USSA Chief Revenue and Marketing Officer Andrew Judelson. "U.S. Freeskiing offers Delta even greater scale and relevance through the ability to connect with the millions of skiers and riders who are actively participating in the sport at resorts around the world."
The partnership offers Delta exposure at USSA events and connectivity to athletes across all sports. The Team's branding has been prominently displayed each winter season on seatback video and inflight entertainment screens on Delta aircraft worldwide.
"Delta is excited to extend and strengthen our partnership with USSA to include the new Freeskiing brand,” said Tim Mapes, Delta Senior Vice President Marketing. “We’re proud to help these top-tier athletes travel to compete in some of the most exciting action sports around the globe."
Delta also plays a vital role in transporting hundreds of U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing athletes an aggregate 6-million miles a year to Delta gateways on five continents carrying hundreds of tons of cargo. Delta destinations like
"The logistics of moving our athletes and gear from camps to World Cup competitions around the world is an immense task," said USSA's Executive Vice President, Athletics Luke Bodensteiner. "Delta plays an integral role in the success of our athletes."
While Team athletes and coaches travel to over a hundred Delta destinations in 15 countries, its
The partnership between Delta and the USSA extends through 2014.
Delta Air Lines serves more than 160 million customers each year. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 347 destinations in 64 countries on six continents. Headquartered in
About the USSA
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding and the parent of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the