Delta has always been grateful for its strong relationships with travel partners, which have enabled the airline's growth in Latin America. That’s why the airline developed the “Your Best Partner” campaign running throughout August in key cities in Latin America and the Caribbean, as well as in Miami, Los Angeles and New York City. This year, Delta and its airline partners Aeromexico, GOL, Aerolineas Argentinas, Air France-KLM and Alitalia are celebrating customers through a joint campaign.“Delta has seen marked growth in Latin America and the Caribbean, gaining the preference of both business and leisure travelers in the region,” said Luciano Macagno, Managing Director-Latin America and the Caribbean. “Together with our alliance partners, we want to thank our partners for their fundamental role in helping us achieve this growth. Our employees work every day to not only be the best travel option for our clients, but also to be the best partner possible for the travel industry partners we work with.”
Delta has developed a campaign that includes thank you advertisements in mainstream newspapers; “Delta Days” that commemorate the month; a video; a raffle for roundtrip airfare that agencies can enter by making sure their contact information is up to date in the Delta Professional website; and visual media such as posters, e-blast communications and social media posts.
Campaign activities, ads and events will continue throughout August, as Delta and its alliance partners evolve the airline’s brand and prove their ongoing commitment to the region and to the travel partners they work with every day.