While New York awaits a blast of winter weather this weekend, Delta’s presence in the market is depicted under sunnier skies in two new custom vignettes recently produced by WSJ Studios/FOX.
Narrated by Senior Vice President - New York Gail Grimmett, one video highlights Delta’s unparalleled support of New York sports, arts & culture, major events and venues; while the second shares the airline’s leadership in network, product and customer experience as New York’s No.1 airline. The stories focus on Delta’s presence in both New York City as well as upstate markets including Rochester, Syracuse, and Buffalo.
The videos have been running on local FOX broadcast stations and online since December; they will also be featured in Delta’s digital and social assets, including in-flight entertainment, beginning in March. Long and short versions of the vignettes are available on Delta’s YouTube channel.
Delta has invested more than $2 billion in New York City’s airports during the past six years, leading the way in improving the traveler experience by bringing state-of-the-art technology, award-winning chefs and exceptional customer service to a growing number of New York passengers – more than 24 million in 2015. The airline offers more than 500 peak-day departures to more than 130 destinations worldwide from its hubs at New York’s LaGuardia Airport and John F. Kennedy International Airport – including service to more destinations from New York State than any other airline as well as nonstop service to five continents.
And Delta is deeply embedded in the New York community, acting as the official airline of the Yankees, Mets, Knicks, Rangers, Madison Square Garden, Food Bank for New York City and the Whitney Museum, among many others. Earlier this week, the airline announced the installation of new permanent outfield signage at Yankee Stadium.