From online Pink Boutiques to pink lemonade – there are plenty of ways employees and customers can play a part in the fight against breast cancer by donating to and supporting the Breast Cancer Research Foundation's critical mission of finding a cure throughout the month of October.
For the first time, customers are able to purchase co-branded Delta and BCRF merchandise including clothing items, a model of Delta's iconic pink 767 aircraft, and more, through the online Pink Boutique store, with proceeds directly benefiting BCRF.
To aid in the fight for a cure, Delta is also donating 10 percent of all food and beverage sales to BCRF for the first time this year. For the month of October, Delta’s popular buy-on board menu Flight Fuel was refreshed with a unique tie-in to Delta’s annual BCRF fundraising drive.
Along with Flight Fuel, customers will have the opportunity to purchase pink products, including pink lemonade – which can be spruced up into a pink martini — and pink headsets, on board and in Delta Sky Clubs with all proceeds benefiting BCRF. In addition, the airline will feature pink Tumi kits, pink headsets and cans of SweetWater 420, that feature a newly design pink can during the month of October.
Customers and employees can also support this year's BCRF fundraising efforts by donating to BCRF onboard flights — and virtually year-round on delta.com and through SkyWish, the charitable arm of Delta's SkyMiles frequent flyer program which allows Delta and its SkyMiles members to donate miles to charitable organizations worldwide. In order to maximize fundraising potential, Delta will accept credit and debit cards, cash, and most major foreign currencies for on board donations.
Since 2005, Delta employees, customers and their friends and families have raised $14.6 million for BCRF, including last year's efforts of $2 million. The collective contributions have funded the vital work of 54 different research projects over the years in the pursuit of eradicating breast cancer.
BCRF is a nonprofit organization committed to achieving prevention and a cure for breast cancer. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Since its founding in 1993 by Evelyn H. Lauder, BCRF has raised more than half a billion dollars for lifesaving research. In 2017-2018, BCRF will award $59.5 million in annual grants to more than 275 scientists from top universities and medical institutions around the globe.