On Mother’s Day this weekend, customers will notice Delta employees donning their Zac Posen-designed, pink uniforms – typically reserved for the month of October – on board flights and in airports. Celebrating motherhood and mothers around the world, Delta will donate all onboard sales to the Breast Cancer Research Foundation in support of their mission to find a cure.
Delta has supported BCRF since 2005, raising $14.6 million and counting. The collective contributions have funded the vital work of 54 different research projects over the years in the pursuit of eradicating breast cancer.
BCRF is a nonprofit organization committed to achieving prevention and a cure for breast cancer. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Since its founding in 1993 by Evelyn H. Lauder, BCRF has raised more than half a billion dollars for lifesaving research. In 2017-2018, BCRF will award $59.5 million in annual grants to more than 275 scientists from top universities and medical institutions around the globe.