ATLANTA and SAO PAULO, Brazil, April 22, 2014 - Delta Air Lines (NSE: DAL) announces that Delta´s Facebook fan page in Brazil has surpassed 100,000 fans, showing an increasing and successful interaction with Brazilian customers. Delta Air Lines Brazil has the fastest growing Facebook page of any international airline´s in the country, according to social media analysis platform Social Bakers.
On June 2012, Delta decided to enhance the customer support for Portuguese-speaking travelers with the addition of two social media channels: http://www.facebook.com/DeltaAirLinesBrasil on Facebook and @DeltaAjuda on Twitter. While the Twitter channel provides real-time customer support before, during and after travel, the Facebook channel goes beyond customer service to provide travel tips and guidance, looking to engage with the Brazilian travelers and to be a source they can rely to make the best from their travel.
“Interacting through social media is a great way to deepen our relationship with our customers. We listen to their ideas, insights and experiences and share interesting and fun information to improve their travel experiences,” said Luciano Macagno, Delta´s Director for Brazil. “We are always seeking new ways to approach customers and offer them benefits, beyond our global network and our enhanced customer experience.”
Since 2006 Delta has incorporated multiple platforms to connect with customers and share its passion for travel by offering promotions and travel tips as well as giving an inside look at the airline and the Delta culture. Delta was the first U.S. airline with trained customer service professionals assisting customers instantaneously using tools preferred by an increasing number of today's media savvy passengers.
About Delta Air Lines
Delta Air Lines is working to become the best U.S. airline in Latin America and the Caribbean. Its achievements have been recognized with two top distinctions by Latin Trade’s Best of Travel Annual Awards 2014, leading the categories of “Most Improvement Overall” and “Best Partnerships and Alliances”, and being the only U.S. airline in this year’s rankings. Delta was also recognized with the Best Airline to North America award by Prêmio Destaque Companhia de Viagem, by Grupo Companhia. Delta continues to grow in Latin America through its long-term exclusive alliance with GOL Linhas Aéreas Inteligentes, Aeroméxico and Aerolíneas Argentinas, committed to building a solid regional footprint, a global network and a better overall experience for customers. Delta provides service to 29 countries and 50 destinations in the region offering over 1,700 weekly flights between Latin America/Caribbean and the U.S. Through its partner GOL, Delta provides access to Delta customers can receive real-time, on-the-go travel assistance in Spanish and Portuguese through Twitter channels @DeltaAssist_ES and @DeltaAjuda from 9 a.m. to 7 p.m. EST. Brazilian customers can also access Delta´s dedicated Brazil Facebook page, visiting http://www.facebook.com/DeltaAirLinesBrasil.
Delta Air Lines serves nearly 165 million customers each year. This year, Delta was named the 2014 Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine’s top 50 Most Admired Companies in addition to being named the most admired airline for the third time in four years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 319 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Minneapolis-St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta’s blog takingoff.delta.com