NEW YORK, NY, Nov. 29, 2011 – Delta Air Lines (NYSE: DAL) has been named the official airline of the Radio City Music Hall’s Radio City Christmas Spectacular starring the world-famous Rockettes.
“Delta is dedicated to supporting the organizations and events that resonate with our customers, so we’re thrilled to announce our sponsorship of the Radio City Christmas Spectacular, one of the most celebrated holiday shows in the city starring a legendary entertainment force, the Radio City Rockettes,” said Gail Grimmett, senior vice president-New York for Delta Air Lines. “We’re also pleased to launch our new affiliation with a promotion that celebrates the season of giving for the show’s fans and our customers.”
Delta will kick off its partnership with the holiday production by joining Coca-Cola to launch a “12 Days of Christmas Spectacular” promotion from December 1 - 12. Prior to each nightly performance, Delta flight attendants and the Coca-Cola Polar Bear have special surprises for guests. Audience members will also receive Delta and Coke-branded promotional items, while supplies last.
Delta’s presence at Radio City Music Hall includes the Delta Sky360° Lounge, a branded bar and lounge on the second floor mezzanine that features Delta signature cocktails. Last month, the airline also unveiled the new Delta Sky360° Club at Madison Square Garden, which was part of the completed first phase of the famed arena’s historic, three-year top-to-bottom transformation. The 10,000 square foot hospitality space will offer world-class food and beverages, exclusive behind-the-scenes experiences and other unique amenities for select guests of MSG events.
In 2009, Delta and The Madison Square Garden Company, which counts Radio City Music Hall among its portfolio of venues, announced a long-term, multi-year marketing partnership. As a signature partner of The Madison Square Garden Company, Delta has a highly visible presence across MSG mediums, properties and teams, establishing unparalleled exposure in New York and beyond. In addition to being the official airline of MSG and MSG’s professional sports teams and iconic venues, Delta is an official partner of college basketball and the concert series at MSG, and has an integrated presence on MSG Network and across MSG’s collection of websites, blogs and social networks. The distinctive element of Delta’s agreement is the custom Delta-branded Sky360°space at all of The Madison Square Garden Company’s iconic sports and entertainment venues in the country, including The Garden, Radio City Music Hall, the Theater at MSG and the Beacon Theatre in New York City, as well as The Chicago Theatre and the Wang Theatre in Boston.
Delta’s relationship with MSG is a pivotal component of the airline’s commitment to be New York’s preferred carrier. Delta’s New York strategy includes a $1.2 billion project at John F. Kennedy International Airport to create a state-of-the-art facility through a redevelopment of Terminal 4. Delta also recently announced plans to create a domestic hub at LaGuardia airport.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis, as well as MSG Action Sports, an action sports and lifestyle division. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include MadisonSquareGarden, RadioCityMusic Hall, the Theater at MadisonSquareGarden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. More information is available at www.themadisonsquaregardencompany.com.
About Delta Air Lines
Delta Air Lines serves more than 160 million customers each year, and was named by Fortune magazine as the most admired airline worldwide in its 2011 World's Most Admired Companies airline industry list. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 335 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $2 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.