Delta is distributing recyclable seed paper cutouts shaped like airplanes on these and other select flights to raise awareness for the airline’s carbon offset program. This paper, once planted, will sprout wildflowers. Throughout the month of April the airline is matching carbon offset contributions made by customers and employees, up to $25,000.
“Delta led the U.S. aviation industry by launching the first carbon offset program in 2007, making it easy for customers to reduce the environmental impact of their travel,” said John Laughter, Senior Vice President – Corporate Safety, Security and Compliance.“At Delta, sustainability means meeting the company’s financial goals of growth and profitability over time through innovative business practices that minimize the environmental impacts of our operations and promote the health, welfare and productivity of the individuals and communities we serve and employ,” Laughter explained.
Jet fuel accounts for more than 98 percent of Delta’s carbon footprint. The airline’s carbon offset program allows travelers to compensate for their emissions by funding projects that reduce the amount of greenhouse gas in the atmosphere, like planting trees.“Not only do we give our customers a chance to get involved, Delta also met carbon-neutral growth goals in 2013 and 2014 by purchasing offsets as a company, keeping our total carbon emissions in line with 2012 standards despite an increase in flights. Also, leaders across the business offset their individual travel,” said Christine Boucher, Managing Director – Global Environment and Sustainability.
Offsetting is affordable. One person’s 1,520 mile roundtrip from Atlanta to New York emits .279 metric tons of CO2, which could be offset for just $4.19.