Delta is redefining the products it offers customers to further distinguish the choices available to them. Delta will offer best-in-class options for each of its customer segments with innovative multi-cabin experiences. Customers will have five products to choose from, including Delta One, First Class and Delta Comfort+ which offer premium amenities. Main Cabin and Basic Economy service will offer value options with Delta's high standards of service.
"We're providing Delta customers with a thoughtful, well-defined spectrum of options as they make decisions about travel," said Glen Hauenstein, Executive Vice President and Chief Revenue Officer. "Whether a customer prioritizes the perks of Delta One or the value of Basic Economy, every seat comes with impeccable service and unmatched reliability."
Providing an easy-to-recognize range of products and a high level of service is the latest step in Delta's strategy to offer differentiated experiences to customers seeking to tailor travel to their specific needs.
Starting March 1, 2015, Delta customers can choose between:
- Delta One, formerly BusinessElite, is offered on long-haul international routes; also between New York-JFK and Los Angeles or San Francisco*
- First Class is offered on short-haul international and domestic routes**
- Delta Comfort+ offers an upgraded experience on all two cabin aircraft around the world
- Main Cabin experience is provided everywhere Delta flies offering a high standard of customer service
- Basic Economy offers Main Cabin service with fewer flexibility options available in select markets.
Newly designed Delta One, First Class and Delta Comfort+ seat covers will be installed on aircraft through mid-2015. Customers can learn more about Delta's branded products at delta.com/firstlook or watch a video of the upcoming changes below.
Images of Delta's products are available at news.delta.com:
SkyMiles Diamond and Platinum Medallion members will continue to enjoy complimentary upgrade eligibility to First Class and will also receive complimentary access to Delta Comfort+ seats at booking. On March 1, 2015, Gold and Silver Medallion members will continue to enjoy complimentary upgrade eligibility to First Class as well as complimentary access to Delta Comfort+ seats starting 72 hours and 24 hours prior to departure, respectively.
Delta has invested billions of dollars in the customer experience, including updating interiors with more baggage space and access to power throughout 225 domestic narrowbody aircraft through 2016, offering more entertainment than any other U.S. airline with the introduction of Delta Studio and access to more in-flight Wi-Fi than any other airline including its ongoing expansion to international aircraft by 2016. Additionally, customers have seen Delta's investment in its airport facilities and more than 45 Delta Sky Clubs throughout the system, power recharging stations at dozens of airports, and continued updates to the Fly Delta app including features such as integrated baggage tracking and mobile check-in.
Delta Air Lines serves nearly 165 million customers each year. This year, Delta was named the 2014 Airline of the Year by Air Transport World magazine and was named to FORTUNE magazine's 50 Most Admired Companies, in addition to being named the most admired airline for the third time in four years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 319 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta's blog takingoff.delta.com.
*Delta One full flat-bed and Delta Comfort+ seat upgrades between New York and San Francisco are projected to be complete in the spring of 2015. **Select international flights may offer Business Class service in lieu of First Class. Amenities in the Business cabin may vary by flight and aircraft.