Delta has teamed with the Atlanta Hawks to open one of the most unique, premier Club experiences in all of sports. The airline's new multi-year agreement launched the Delta SKY360° Club, which is exclusively for use by Hawks courtside ticket members.
The Delta SKY360° Club, which hosts about 800 courtside fans, has a unique inside-outside design that offers the choice of a relaxing respite from the courtside game intensity versus the unique Hawk Bar, the NBA's only bar on the floor located just behind the basket.
"We are proud to work with community partners who foster a culture of success," said Joanne Smith, E.V.P. and Chief People Officer, who joined Hawks ownership during the official opening on Monday. "Just as we strive to offer a world-class experience in our airports, we are pleased to bring unique, but familiar elements into the Delta SKY360° Club for Hawks fans, many of whom are some of Delta's most loyal customers."
The interior mimics the traditional Delta SKY360° Club model with a spacious layout, modern design elements, TVs and diverse food and drink options. The space also features refurbished Delta aircraft parts, unique drip art using aircraft paint and aircraft metal, and seats reflecting the color scheme of Delta's Zac Posen-designed uniforms.
The main interior doors open onto the arena floor and a lighted Hawks' logo serves as the high-bar centerpiece of the area, which offers drinks and a standing courtside view just feet from the court's end line.
Delta, which also operates Delta Sky360° Clubs at Atlanta's Mercedes-Benz Stadium and SunTrust Park, now operates 10 Clubs in key venues including New York's Madison Square Garden, Seattle's CenturyLink Field and Minneapolis' U.S. Bank Stadium.