ATLANTA, May 31, 2007 – As it continues to offer customers unique and unprecedented in-flight entertainment options, Delta Air Lines (NYSE: DAL) will become the first airline to offer programming from Plum, an original television network that broadcasts localized programming in select upscale communities throughout the country. Starting June 1, Plum content will be available to all Delta customers traveling in BusinessElite®, the airline's international business-class service, and in domestic First and Coach classes on select flights that feature “Delta on Demand,” the airline’s industry-leading, personal digital entertainment system.
Delta customers can view a complimentary two-hour block of Plum content composed exclusively for Delta on many coast-to-coast and international flights. Plum’s program blocks will feature material from many of its most popular shows, including interviews from Open Exchange, Beyond the Boardroom with Jonathan Tisch, and highlights from festivals and events in local communities where Plum airs, including Aspen, Vail, Nantucket, Martha’s Vineyard and the Hamptons. Plum on Delta, which will be updated monthly, will showcase segments of the following programs:
|· This Little Planet||· Beyond Politics|
|· Collector||· Open Exchange|
|· Artist’s Studio||· Dockstock|
“As Delta continues to transform the in-flight travel experience and offer customers unique entertainment options they won’t find elsewhere, Plum is an ideal partner,” said Joanne Smith, senior vice president of In-Flight Service and Global Product Development. “Only on Delta will customers enjoy exclusive programming from Plum’s most popular shows, tourist information for each Plum market and selections from their original series. This is just one of the many ways we’re providing our customers with more of the entertainment choices they prefer when they fly.”
“We are in the story telling business,” added Tom Scott, CEO and co-founder of Plum. “With our programming now on Delta, more people will be able to see the unique approach we have to reflecting the great communities where we are located.”
Plum will be available to Delta’s BusinessElite customers traveling on the airline’s current fleet of more than 50 aircraft flying international routes. Additionally, it will be available in domestic First and Coach classes on aircraft that feature “Delta on Demand,” the airline’s advanced digital entertainment system. Delta on Demand offers customers a choice of up to 28 new and classic films, 45 hours of premium HBO content, more than 1,600 mp3s and a suite of 12 video games. Delta on Demand also features 24 channels of live satellite television on many Boeing 757 aircraft flying domestic routes, while customers flying internationally on Delta's Boeing 777 and 767 fleet will enjoy up to 20 hours of on-demand television across a broad range of genres. Through 2008, Delta will expand the product to an additional 59 Boeing 777, 767, 757 and 737 aircraft.
Plum is a new type of media company. Produced in, for and about some of America's most dynamic communities, Plum programming is honest, authentic and optimistic. It celebrates the natural beauty and character of its communities and spirit and intellect of the people who live and visit there. Plum currently operates television channels and websites in Nantucket, Martha's Vineyard, the Hamptons, Vail, Aspen and Telluride. While the towns may be small, the reach and influence is not. Plum's markets are destinations of choice for over 14 million of the nation's most interesting and influential people each year. They are people who define the culture in the media, business, arts and politics. They are Plum's audience as well as its content. Increasingly, Plum is available to a broader audience beyond its communities through video on demand and the Internet.
Delta Air Lines offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 311 destinations in 52 countries. With more than 60 new international routes added in the last year, Delta is adding international flights at a faster rate than any other major U.S. airline and is a leader across the Atlantic with flights to 32 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers more than 600 weekly flights to 58 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 462 worldwide destinations in 98 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.