ATLANTA, Jan. 11, 2007 – Delta Air Lines is once again proudly supporting independent film, returning as the Official Airline of the Sundance Film Festival. The airline will welcome filmmakers, VIPs and Festival attendees to the Delta Sky Lodge, Jan. 18-27, in Park City, Utah. Throughout the 2007 Festival, the Delta Sky Lodge will serve as host to exclusive premiere parties and events. It will also feature the WireImage Portrait Studio, where filmmakers, casts and industry executives will have their official Festival portraits taken.
A two-level retreat in the McCarthey Gallery space at 449 Main Street, the Delta Sky Lodge will feature plush leather furniture, wooden banquets, a fireplace, plasma television screens and a DJ, creating a hip lounge feel wrapped in the ambiance and texture of a warm, rustic lodge. The Delta Sky Lodge will also offer two sets of comfy, all-leather Delta airline seats, including international BusinessElite seats and domestic First Class seats, showcasing Delta’s state-of-the-art digital entertainment system. The seats will broadcast movies (including past Sundance films!), music and video games. Delta Sky Lodge guests will enjoy a fully-stocked bar, including selections from Delta’s signature cocktail program – “Cocktails By Rande Gerber for Delta” – scheduled to debut on-board this spring, while Delta flight attendants and a unique concierge service attend to their every need. Guests will also receive gift bags compliments of Delta’s amenity partner, LATHER, a personal care company known for creating all-natural body, skincare and aromatherapy products.
On Jan. 18 and 27, only, the Delta Sky Lodge will be open to the public, providing Festival attendees with a reprieve from Park City’s bustling Main Street. On the remaining dates, during the daytime, the Delta Sky Lodge will host filmmakers and casts who are visiting the WireImage Portrait Studio for their official Festival portraits. In the evenings, the Delta Sky Lodge will host private, invitation-only events, including premiere parties, musical performances and benefits, with expected attendance from Sienna Miller, John Cusack, David Arquette, Peter Saarsgard, Keri Russell, Bradley Whitford, Jane Kaczmarek, James Franco, Cheryl Hines, Jeremy Sisto, Steve Buscemi, Blair Underwood, Tyler Hilton and more.
“Delta is proud to support emerging filmmakers and independent film as a returning sponsor of the Sundance Film Festival," said Joanne Smith, vice president of Marketing for Delta. "This year we’re excited to offer the Delta Sky Lodge, a unique and comfortable space where we will host high profile Festival events and showcase key elements of the Delta brand, including our all-leather airline seats and state-of-the art, in-flight entertainment system. This is a perfect branding opportunity for Delta.”
As an off-shoot of its Sundance sponsorship, Delta Air Lines is supporting emerging filmmakers by highlighting five original short films on delta.com and its state-of-the-art, in-flight entertainment system through a national competition dubbed “Delta’s Fly-In Movies” where the traveling public can view and vote on their favorite films. Through the contest, which is managed by Gen Art – one of the leading arts and entertainment organizations dedicated to showcasing the best emerging talent in film, fashion, visual arts and music – one filmmaker will be awarded cash, travel and a trip to the 2007 Sundance Film Festival, where Delta will announce the film at a party in the Delta Sky Lodge on Jan. 24. Actor Bobby Canavalle, whose films have premiered at four of the last five Sundance Film Festivals, will host this “Delta Fly-In Movie Celebration.”
The five final films – Dustin Lynn’s “Tranquil Music,” Phil Van’s “High Maintenance,” Troy Morgan’s “Dragon,” Lisa M. Perry’s “The Test,” and Jon Knautz's “Still Life” – are featured online at www.delta.com/flyinmovies and on Delta’s transcontinental flights, through the airline’s industry-leading in-flight entertainment system, through Jan. 31. The winning filmmaker will be selected based upon collective voting.
Delta is transforming coast-to-coast travel by offering customers a front row seat to great entertainment with movies, live television, music and games – all available on demand at every passenger’s seat. Delta is the first and only U.S. carrier to offer this entertainment experience on a two-class, domestic product to all passengers on select Delta flights over four hours (or more than 1,750 miles), including those from Atlanta’s Hartsfield-Jackson International Airport and New York’s John F. Kennedy International Airport to destinations including Las Vegas, Los Angeles, Salt Lake City, San Francisco, Seattle and more. This summer, Delta will begin providing iPod-toting travelers the ability to listen to their complete music library, view their video content and keep their iPods charged via its state-of-the-art in-flight entertainment system.
This year, Delta also continues updating its international BusinessElite class with a similar, industry-leading entertainment system on its current fleet of 75 aircraft flying international routes. And, beginning in 2008, Delta plans to be the first U.S. airline to offer its international business class customers a true lie-flat seat in its BusinessElite® cabin on ultra long-haul flights to Africa, Asia, and the Middle East.
About Delta Air Lines
Delta Air Lines (Other OTC: DALRQ) offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 304 destinations in 52 countries. With more than 50 new international routes added in the last year, Delta is America’s fastest growing international airline and is a leader across the Atlantic with flights to 31 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers more than 400 weekly flights to 58 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 457 worldwide destinations in 97 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.
About Gen Art
Gen Art is one of the leading arts and entertainment organizations dedicated to showcasing the best emerging talent in film, fashion, visual arts and music. With offices in New York, Los Angeles, Chicago, Miami and San Francisco, Gen Art has succeeded in launching the careers of many young filmmakers, fashion designers, visual artists and musicians, providing them with high-profile events that welcome industry and new audiences alike. Gen Art was founded in 1993 by Ian and Stefan Gerard. The organization has quickly become a leader in championing the talent of a new generation.
Gen Art's film program includes over 60 events each year including the Gen Art Film Festival which will be celebrating its 12th year in 2007, its national film screening program which includes over 40 film screenings across the country each year, its "Cinema Circle" program as well as various customized film programs like "Shorts by the Beach" that occur throughout the year.