ATLANTA, Feb. 27, 2008 – Based on customer feedback, Delta Air Lines (NYSE: DAL) is launching new initiatives to give its SkyMiles® members the most redemption options available in the industry and more control over how they redeem their miles. SkyMiles members will have access to several new ways to redeem miles as part of Delta’s efforts to ensure its loyalty program remains one of the industry’s most valuable and rewarding programs.
“We’ve heard our customers loud and clear – they want more ways to redeem their miles and we are ecstatic to launch several industry-leading initiatives while building on popular, existing SkyMiles features,” said Jeff Robertson, managing director of Delta’s SkyMiles program. “We want our customers to use their miles, because they’ve worked hard to earn them. We believe Delta’s overall rewards now give our customers the most value for their SkyMiles membership and offer the most complete and comprehensive benefits in the industry.”
Delta, in partnership with American Express, now offers customers who have a Gold or Platinum SkyMiles® Credit Card from American Express the ability to use a new “Pay with Miles” feature. “Pay with Miles” allows those American Express cardmembers to log on to delta.com, search for travel, and choose to pay for Delta tickets with miles, their Gold or Platinum SkyMiles Credit Card or a combination of both.
Delta also has extended access to its Medallion® Marketplace – an online marketplace at delta.com – to all of its elite members. Previously available only to Platinum Medallion members, the Marketplace provides a place for customers to use miles (or a combination of miles and money) to purchase TVs, DVD players, hotel stays, golf outings, gift cards and more.
Additionally, Delta is:
- Growing its SkyMiles Online Auction program, where members may bid miles for once-in-a-lifetime experiences, exclusive merchandise and VIP access to special events. SkyMiles members can access the online auction at delta.com/skymilesauction.
- Expanding its Online Award Calendar that allows SkyMiles members to search quickly for Award Travel availability at delta.com. The calendar was recently upgraded to include Award availability for travel on Delta SkyTeam® partners Continental Airlines® and Northwest Airlines®. Air France and Alaska Airlines Award Travel availability are next to be added on delta.com.
- Revamping its Award Ticket program later this year by introducing three new redemption tiers and more flexibility for members.
These changes and additions are part of Delta’s ongoing effort to build the best frequent flyer program in the world. The airline continues to lead the industry in Award Travel redemption, with a total of 3.3 million Award tickets redeemed in 2006.
The award-winning Delta SkyMiles program offers members multiple mileage-earning opportunities when flying Delta, Delta Shuttle®, the Delta Connection® carriers, Delta AirElite® and other SkyTeam® airlines. Additional mileage-building opportunities are offered through more than 100 partners such as the Delta SkyMiles Credit Card from American Express, SkyMilesShopping.com, participating hotels, car rental companies, telecommunication services, restaurants, retailers and more. Now in its 27th year, SkyMiles is one of the longest-running and most successful loyalty programs in the travel industry and was named “Best Frequent Flyer Program” for 2006 and 2007 by Business Traveler magazine.
Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 314 destinations in 59 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 36 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers more than 600 weekly flights to 65 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 479 worldwide destinations in 107 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.
Terms and Conditions
Eligibility: Medallion Marketplace is for use within the 50 United States, with U.S. addresses and credit cards only. Merchandise may only be shipped within the United States, excluding Hawaii and Alaska. Gift cards and gift certificates may be shipped within the 50 United States. Rewards & Redemption: All rewards are subject to availability. Rewards can be redeemed with a combination of miles and money. Your SkyMiles account balance must be sufficient to cover the mileage portion of your redemption. For full terms and conditions, please see the Medallion Marketplace Terms and Conditions. Fees: Fees may apply and will need to be charged to a valid credit card issued within the United States. Restrictions: All SkyMiles program rules apply. To review the rules, see SkyMiles Membership Guide & Program Rules. All offers are subject to the terms and conditions of each individual partner. Offers are void where prohibited by law. Other restrictions may apply. Miscellaneous: Offers and participating partners are subject to change without notice.
Eligibility: SkyMiles Online Auction is for use within the 50 United States and the District of Columbia, with U.S. addresses. Merchandise may only be shipped within the 50 United States and the District of Columbia. Rules of SkyMiles Online Auction: SkyMiles Online Auction is available only to existing SkyMiles members. Members must login at delta.com and agree to the SkyMiles Online Auction User Agreement in order to bid on auction items. The bidder who has bid the highest amount at the end of the auction period will be named the winner. If the winner does not have sufficient miles to cover the winning amount, a new winner will be chosen by a predetermined process. Delta reserves the right to declare the winner or cancel the auction if unusual circumstances occur. Auction Items & Redemption: All auction items are subject to availability. Winning bids must be paid entirely with miles. Your SkyMiles account balance must be sufficient to cover the mileage of your winning bid. For full terms and conditions see the SkyMiles Online Auction User Agreement. Fees: No fees will apply. Restrictions: All SkyMiles program rules apply. To review the rules, see SkyMiles Membership Guide & Program Rules. All offers subject to the terms and conditions of each individual partner. Offers void where prohibited by law. Other restrictions may apply. Miscellaneous: Offers and participating partners are subject to change without notice.
Pay with Miles: Terms & Conditions
Program is limited to Gold and Platinum SkyMiles Credit Card members. Eligible only on Delta and Delta Connection® carrier flights booked at delta.com under the DL code. Minimum 10,000 miles for redemption. Pay with Miles tickets are not eligible for mileage accrual or Medallion Complimentary Upgrades. Refundable fares paid for fully or partially with SkyMiles will be refunded in accordance with the Pay with Miles terms and conditions. For terms, conditions, and restrictions, visit delta.com/paywithmiles.
All SkyMiles program rules apply to SkyMiles program membership, miles, offers, mile accrual, mile redemption and travel benefits. To review the rules, please visit delta.com/memberguide.
© 2008 Delta Air Lines, Inc.