After a challenging year, NIKE, Inc. and Delta have worked together to make an unprecedented donation totaling more than $1 million in equivalent Delta ticket value to help three worthy nonprofit organizations provide aid in disasters and conflict areas around the world and advance equality through empowerment programs.
Due to a significant reduction in business travel caused by COVID-19, NIKE found itself with more than $1 million worth of unused tickets. Aligned with its commitment to building community and driving positive impact in communities around the world, NIKE partnered with Delta to donate the equivalent of the unused tickets’ value in the form of Universal Air Travel Plan cards to Direct Relief, International Medical Corps and the NAACP Empowerment Programs. This is the largest single donation of unused Delta ticket value to charity from any corporation.
“Throughout the pandemic we have been clear that people come first,” said Bob Somers, S.V.P. – Global Sales for Delta. “The opportunity to partner with a purpose-led company like NIKE to donate unused tickets allows both of our organizations to continue living by our values. This donation will be instrumental in supporting those organizations in their own essential travel as we all contribute to a global recovery.”
Delta waived all remaining fees, including the name change fee, and allowed the value of the entire unused ticket to be donated. The unused funds were distributed among the charitable organizations, and each plans to use the funds in support of their efforts.
“We have a longstanding partnership with Delta and are proud to work together in supporting our communities. Donating the unused ticket value was a unique way to show our gratitude to organizations that help bring positive change to society,” said Luis Maes, Senior Director for Purpose Initiatives at NIKE, Inc.
Companies interested in donating unused tickets can reach out to their Delta account representative.