From game time to mealtime, relationships to religion, “Same Flight” – Delta’s latest brand campaign – stems from the idea that while customs and beliefs around the world are wonderfully varied and unique, travel has the power to help us gain a greater perspective on our commonalities and all that connects us.
In the spot, Viola Davis’ iconic voice takes viewers on a journey as vivid imagery from around the world swirls on screen to demonstrate “our similarities are just as remarkable as our differences.”
“We encounter different languages, beliefs, customs – the list goes on – among our customers and employees every day,” said Molly Battin, Delta’s V.P. – Marketing Communications. “The things that make us different and unique are truly beautiful and add perspective to everything we do. Equally impactful are the connections we can make with one another and the realization that we are more alike than we are different. We hope this video inspires people to venture out into the world and explore all that we share.”
“Same Flight” is the latest in a series of efforts that highlight Delta’s ongoing commitment to bringing people together. The brand campaign will run on broadcast, digital and social channels throughout the year beginning March 3.