Delta Air Lines was named a 2018 finalist for Fast Company’s Innovation by Design Awards in the Fashion and Beauty category for its new uniforms. This is Delta’s first time being recognized for its innovation in the fashion and beauty space, and was the only airline to be recognized in this category.
Fast Company’s Innovation by Design Awards celebrate trailblazing design in business. This year more than 2,800 submissions across 16 categories were judged and Delta was selected among 397 honorees.
After a three-year development journey, Delta’s new uniforms debuted May 29, 2018 on 64,000 frontline employees. The airline sought out designer Zac Posen, known for classic, yet modern designs that combine innovation and style. Lands’ End delivered Posen’s designs with cutting-edge materials to stretch, flex and repel spills while conquering the elements.
The uniform garments are the direct result of employee feedback, with elevated technology, form, fit and function. Through employee influence, these uniforms were built meticulously for the jobs employees perform every day in diverse environments. To be more body inclusive, expanded sizes and lengths were added to the collection, including a maternity line, and pants that are pre-hemmed to fit.
“It’s an incredible honor that Delta’s uniforms were recognized by Fast Company,” said Ekrem Dimbiloglu, Director — Uniforms. “Delta, along with Zac Posen and Lands’ End, made it our priority to create the best uniforms in the industry by incorporating style, durability, innovative designs, and technology. We continue to make improvements and listen to employees to make the program even better as we move forward.”
Delta Air Lines and the other winners, finalists, and honorable mentions of the Innovation by Design Awards will be published in the October 2018 Design issue of the Fast Company Magazine and announced at the 2018 Fast Company Innovation Festival.