MOSCOW, Oct. 5 2012: Delta Air Lines (NYSE:DAL) distinctive Boeing 767-400 “Pink Plane” will be flying to key cities in Europe as part of its annual awareness campaign and fundraising effort for The Breast Cancer Research Foundation (BCRF). Throughout the month of October the aircraft will operate to a host of European destinations including Moscow, London, Frankfurt, Nice and Madrid*.
“At Delta we are proud to support such a noteworthy cause and combined efforts from customers, employees and families in raising $5million since we began working with the BCRF has directly contributed to 18 fully funded research grants worldwide,” said Perry Cantarutti, Delta’s senior vice president for Europe, Middle East and Africa.
The aircraft features Breast Cancer Research Foundation’s (BCRF) trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door and is dedicated to the BCRF founder Evelyn Lauder.
Delta’s flight attendants will be wearing pink uniforms to support the cause with the proceeds from onboard sales of pink lemonade and pink headsets going to BCRF. Delta will also donate $1 to BCRF for the first 50,000 new "Likes" on the Delta Facebook page during October. New and current fans will be able to download a customized Delta Facebook cover and profile image, highlighting their contribution to the cause (facebook.com/delta).
Delta's "Pink Plane"
Delta's international "pink plane," a Boeing 767-400 featuring BCRF's trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door, has carried nearly 266,753 customers and flown nearly 10,600 hours – or approximately 1,300 trips around the world – since being painted pink in May 2010. The aircraft flies international routes and will raise awareness for BCRF in Brazil, England, Germany, Russia and the United States this year. Delta's first pink plane was a Boeing 757 that between 2005 and 2010 flew throughout the United States, Latin America and the Caribbean to generate awareness for the cause.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an "A+" by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.
Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic “Airline of the Year” by the readers of Travel Weekly magazine, was named the “Top Tech-Friendly U.S. Airline”global network, Delta and the Delta Connection carriers offer service to nearly 314 destinations in 59 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-LaGuardiaNew York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline’s service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $3 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com., by PCWorld magazine for its innovation in technology, won the Business Travel News Annual Airline Survey and was the recipient of 12 Executive Travel Magazine Leading Edge Awards for U.S. airlines. With an industry-leading
* - Due to operational reasons the pink plane may be replaced by a standard Delta 767-400 aircraft