Since 2006 Delta has incorporated multiple platforms to connect with customers and share its passion for travel by offering promotions and travel tips as well as giving an inside look at the airline and the Delta culture. Delta was the first U.S. airline with trained customer service professionals assisting customers instantaneously using tools preferred by an increasing number of today's media savvy passengers.

Timeline

May 2006: YouTube page begins to share company videos, destination travel guides, insider travel tips and community news with customer and employees.
August 2007: Under the Wing blog starts to provide a behind-the-scenes look into the airline, sharing stories on ideas, changes within the company and the lives of Delta people.
Late 2008: First twitter handle, @deltaairlines, now known as @Delta, launches. Today more than 300,000 people follow @Delta.
May 2010: Customer service professionals begin offering real-time customer service support before, during and after travel via @DeltaAssist on Twitter.
May 2010: Delta joins the conversation on Facebook with promotions, insider travel tips and community engagement.
September 2010: @DeltaNewsroom begins sharing company news via Twitter.
November 2010: Delta becomes the first airline to enable customers to book directly on Facebook through Delta Ticket Counter.
December 2010: Facebook page reaches 100,000 "likes."
August 2011:

Delta introduces the Fly Delta app which now provides customers the ability to track their bags at all points of their journey as well as a unique feature called Glass Bottom Jet. As of August 2014, more than 13 million people have downloaded the app.

September 2011: @DeltaAssist_ES launches to provide assistance to Spanish speaking customers.
November 2011: Delta's Away We Go App rolls out for customers to plan, discuss and share details about their trip with their travel partners, all within Facebook.
February 2012: Delta begins to share fun and interesting pictures with customers through Instagram.
March 2012: The @DeltaAssist team doubles, with 14 customer service experts monitoring twitter in English and Spanish. The team is there 24 x 7 to listen and receive around 1,400 tweets per day at both channels (@DeltaAssist and @Delta).
April 2012: Delta begins sharing travel information, stories and announcements on Google+.
June 2012: @DeltaAjuda launches to provide customer service in Portuguese.
June 2012: Delta's Brazil Facebook page begins.
June 2012: Delta awarded Travel+Leisure's Social Media in Travel & Tourism Award (SMITTYS) for "Best Single Social Media Promotion for a US Airline" for the "Behind-The-Scenes: Your Bag's Journey On Delta" video. As of July 2012, the video had been viewed more than 1.5 million times.
June 2012: Delta receives two Stevie awards for social media—gold for the Behind-The-Scenes: Your Bag's Journey video and silver for the Ideas In-flight campaign—at the annual American Business Awards.
August 2012: Delta is among the first brands to get its own Google+ vanity URL.
May 2013:

Delta’s new blog TakingOff begins.

June 2013: Travel + Leisure names Delta top U.S. airline for best overall use of social media.
November 2013:

@DeltaAssit_JP launches to provide customer service in Japanese.

August 2014:

@DeltaAssist now has 22 dedicated specialists.

 

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For more information, please contact Corporate Communications at 404-715-2554.

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