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A shrimper stops his truck one morning to pick up a teen for a few days on the job. The man pitches in to help strangers and co-workers while the teen looks on or stares at his smartphone. Did he absorb the message his would-be mentor was trying to convey?

This video, shown to several thousand leaders at the biannual Delta Leadership Meeting in Atlanta, illustrates the company’s approach to leadership, a servant leadership. The video takes this core Delta value a step further: Leadership is about what you do, and employees are watching. They are influenced by their leaders’ behavior – even when it’s not always apparent.

And the ripple effect helps Delta employees provide a level of service to 170 million customers that sets the industry standard.

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