ATLANTA, April 24, 2008 – Delta (NYSE: DAL) is launching a new online shopping destination, SkyMiles® Store, that is now open for business for global shoppers. The site provides a wide selection of travel-related products such as luggage, luggage tags, passport holders and retail items including apparel, and sports and leisure items, as well as selections from the Medallion® Collection.

The store also gives customers the ability to purchase customized products while affording them generous mileage-earning opportunities. Anyone can shop at the store, but SkyMiles members will earn 10 miles per dollar spent. Plus, members can earn an extra 500 miles for every $100 spent through June 15, 2008.

“Delta’s new SkyMiles Store is another way we’re adding value to the SkyMiles program, and it is stocked with unique merchandise and high-quality, globally-recognized brands that shoppers seek,” said Jeff Robertson, managing director of the SkyMiles program.  “Additionally, we hope our customers enjoy sporting their one-of-a-kind SkyMiles and Medallion merchandise for many years to come.”

The SkyMiles Store offers non-stop shopping and is open 24 hours a day. Customers may visit to begin shopping. Purchases can be shipped within the United States and around the world.

Sample merchandise includes:

  • Hartmann and other high-end luggage and luggage tags complete with customers’ Medallion status;
  • Travel-related items including passport holders, power adapters, and noise cancelling headsets;
  • Apparel from leading brands such as Nike, LaCoste, and Cutter & Buck; and
  • Dozens of other SkyMiles, Medallion and Million MilerTM branded products.


The award-winning Delta SkyMiles program offers members multiple mileage-earning opportunities when flying Delta, Delta Shuttle®, the Delta Connection® carriers, Delta AirElite® and other SkyTeam® airlines. Additional mileage-building opportunities are offered through more than 100 partners such as the Delta SkyMiles Credit Card from American Express,, participating hotels, car rental companies, telecommunication services, restaurants, retailers and more. Now in its 27th year, SkyMiles is one of the longest-running and most successful loyalty programs in the travel industry and was named “Best Frequent Flyer Program” for 2006 and 2007 by Business Traveler magazine.

Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 306 destinations in 58 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 37 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers more than 517 weekly flights to 57 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 16,409 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 841 worldwide destinations in 162 countries. Customers can check in for flights, print boarding passes and check flight status at


Terms and Conditions
SkyMiles members can earn 10 miles for each dollar spent (not including taxes, fees and shipping). Miles will be posted 4-6 weeks following purchase. SkyMiles members can earn 500 bonus miles for every $100 spent (not including taxes, fees and shipping) through June 15, 2008.  Bonus miles will be posted 4-6 weeks after the end of the promotional period. All SkyMiles program rules apply. To review the rules, please visit Membership Guide & Program Rules.

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