Delta CEO Ed Bastian outlined how Delta is leading the travel industry into the future this week at a keynote discussion in Boston sponsored by the Harvard Business School Association.
"The next decade is going to see Delta developing into a trusted global consumer brand, with a strong international focus," he said at the sold-out event held at the historic Harvard Club Back Bay in Boston. "We can do that because ultimately we're selling experiences – helping people fulfill their dreams through the services we provide."
The wide-ranging discussion with brand expert Larry Gulko ranged from how to lead a global team of 80,000 professionals; navigating the challenges and opportunities of social media; Delta's digital transformation; and the airline's commitment to sustainability, diversity and inclusion.
Bastian also highlighted Delta's growth in Boston in recent years, noting new destinations including Chicago, Washington D.C., Newark and Cleveland, as well as Lisbon, Portugal and Edinburgh, Scotland that launch this spring.
"We have had such great opportunities for growth and expansion in Boston because it's a great market for both business and leisure travel," he said. "The team here is incredible and has done a lot of hard work to make Delta Boston's No. 1 global airline."
Gulko praised the Delta team for its accomplishments, noting that "you're beating your competition on every metric imaginable – there's no one that can touch Delta today."