DELTA NEWS ON THE GO. Subscribe and follow.

Delta people who wear wings and name bars have an emotional connection to these pieces. Every time an employee puts them on — their name alongside the iconic widget — they show the world their pride in representing Delta Air Lines.

So while designing the pieces for the new uniform collection, both quality and attention to detail mattered. That's why Delta entrusted the creation of wings and name bars to a business with more than a century of expertise in creating jewelry and emblems by hand for sports champions, flying aces and even a president.

Engage2Excel in Attleboro, Mass., created the wings and name bars for all pilots, flight attendants and agents.

Established in 1892 as The Robbins Company, Engage2Excel has crafted everything from wings for World War I pilots to World Series rings. In fact, when Charles Robbins, a prominent jeweler, first opened the Robbins Company in a shed near his home, the first piece of jewelry he produced was a campaign button to promote President Benjamin Harrison's re-election.

"When we started the process to create new uniforms three years ago, we knew that the first step was to find great partners who created top quality products," said Ekrem Dimbiloglu, Delta's Director — Uniforms. "With Engage2Excel, their collective pride and ​rich heritage is felt from the moment you walk in the door. Their story, like ours, is one that spans decades — and the wings and name bars they produce will be a point of pride for Delta for years to come."

Related Topics