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New York invented the “Summer Friday” concept years ago, but only 8 percent of workers around the country actually take advantage of it these days, according to one recent study, and one in 10 workers uses the extra time to…catch up on more work. 

This summer, Delta will partner with productivity platform Slack to identify deserving employees and make them offers they really shouldn’t refuse: Delta flight certificates, restaurant reservations, tours of the Whitney Museum and more.

Beginning today, Delta is instituting a summer-long campaign called “Go Fridays. A Go Fridays “bot,” powered by Growbot, will launch on the Slack channels of a number of NYC-based companies such as NowThis, Spongecell and Casper to find overworked New Yorkers in need of a reward. Each week throughout the summer, Delta will give these folks good incentives to send an “out of office” auto-reply on a Friday.

“Delta enables the world’s most productive people by flying them across the globe, connecting them to opportunities and making sure they arrive on time and ready to go,” said Henry Kuykendall, Vice President – New York. “This campaign will bring some classic summer fun to some of our hardworking New York customers.”

Running June 27 through the end of the summer, Go Fridays is an extension of Delta’s current marketing campaign, “NY IS GO,” which celebrates New Yorkers’ relentless drive in the pursuit of opportunity. 

Delta is New York’s largest carrier and has invested more than $2 billion in New York City’s airports during the past six years, leading the way in improving the traveler experience for a growing number of New York passengers – more than 27 million in 2015. The airline offers more than 500 peak-day departures to more than 130 destinations worldwide from its hubs at New York’s LaGuardia Airport and John F. Kennedy International Airport. And Delta is deeply embedded in the New York community, acting as the official airline of the Yankees, Mets, Knicks, Rangers, Madison Square Garden, Chelsea Piers, Food Bank for New York City and the Whitney Museum, with partnerships with more than 40 community organizations.

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